Eric Withers Email & Phone Number

Greater Boston Area

Marlborough Ma

Manage sales and marketing team comprised of inside, outside and specialized selling groups. Tasked to restructure sales organization to propel business forward in both revenue and margin growth with annual revenues targets of $120M+. Established new team selling model, including restructuring compensation and incentive programs.Developed all new order entry “blue prints” and quoting models to streamline order processing.

Marlborough, Ma

Led all corporate marketing and communication initiatives for multiline municipal vehicle upfitter. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Developed and launched integrated, multi-channel email, catalog, web, video and direct marketing campaigns that propelled sales from $85M to $115M in annual sales. Created new corporate capabilities and ecommerce website platform that transformed online presence, into an improved revenue and communication flow, and created a comprehensive sales and lead generation tool for field reps.Oversee the retail apparel and equipment divisions serving the municipal first responder markets throughout New England.

Marlborough, Ma

Managed corporate retail sales operation consisting of three physical locations as well as an ecommerce platform. Doubling retail sales volume from $680K to $1.3M within first two years of assignment.Developed and directed product outsourcing initiatives utilizing both US and foreign manufacturers resulting in substantial cost savings in excess of $100K during first year of implementation.Charged with overseeing and revamping vehicle graphics division. Increased revenue by 35% and doubled profit margin in less than one year.

Marlborough, Ma

Spearheaded large scale corporate events, including the successful hosting of Ford Motor Company’s first ever corporate introduction of Ford’s new Police Interceptor vehicles. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under budget (without compromising business growth goals).

Coordinated and implemented marketing related activities for advertising, PR, trade shows, events and conferences, website development and implementation, collateral materials and fulfillment.Developed new corporate website that modernized and enhanced All Star’s brand image while creating a unique lead generation tool that increased leads by 15%. Worked with sales and senior management to identify, coordinate and implement communication strategies for clients to keep program participants engaged thus increasing overall customer retention by 40%.

Master Of Science - Ms, Marketing

Bsbm, Business Management

Education record