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I'm a B2B marketer with a focus on demand generation, digital, content and media. Over the last 15 years I've helped clients develop programs that stand out and I've helped agencies create and grow new service offerings including media strategy and planning, marketing analytics, exchange-based media buying and measurement technology. In addition I've lead new mobile, search and lead generation initiatives.I believe marketing can and should be valuable to the people we are marketing too, not only persuasive. Otherwise it will be lost amid the flood of competing advertising, the noise from content marketing and the constant stream of updates from family, friends and acquaintances. Throughout my career, I've been involved in innovation for both my clients and my company. I was responsible for Artemis, one of the first large scale online media reporting systems outside of the third party ad serving companies (today we would call it an Ad Tech product, but we didn't have that name yet). While leading the Artemis team, we created some of the earliest online reach and frequency reporting and forecasting, audience duplication reporting and online attribution offerings in the industry, in some cases years ahead of their general market use. My background and perspective isn't just marketing. My experience in financial management, M&A, and operations gives me a broader perspective on marketing's role within the business and a better understanding of how marketing's value (or lack thereof) is seen by other parts of the business.Partial Client List: IBM, Brocade, Imation, Jive, LinkedIn, Intel, BMC Software, ING Direct, Fidelity Investments, Qwest Communications, iShares, Vonage, and Ciena, among others.Specialties: Strategic Planning, B2B Marketing, Digital Marketing, Media Strategy, Media Planning, Online Advertising, Lead Generation, Marketing Analytics, Enterprise Technology Marketing
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Align SoftwareAtlanta, Ga, Us
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Sr Director, Strategic Marketing Initiatives6Sense Oct 2022 - PresentSan Francisco, California, Us -
Sr Director, Category And Product Marketing6Sense Jan 2021 - Oct 2022San Francisco, California, Us
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Strategic AdvisorAlign Software Feb 2024 - PresentPortland, Oregon, Us -
Sr Director, AnalystGartner Dec 2020 - Jan 2021Stamford, Ct, UsGartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. -
Senior Analyst, Marketing Practice, TopoGartner Nov 2016 - Dec 2020Stamford, Ct, UsTOPO is a research and advisory firm that helps companies grow faster. We do this by providing sales and marketing professionals with the best practices used to drive revenue at the world's fastest growing companies. TOPO was acquired by Gartner in 2019.
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B2B Digital Marketing ConsultantB2B Digital Marketing Feb 2011 - Dec 2016What started as a blog grew into a business serving B2B marketers.My goal is to make B2B marketing better for you. From content (where it all started) to strategy, planning and execution support, I'll partner with you to deliver results for your team while making your job just a little easier in the process. -
Senior Director Of Media & Engagement StrategyBabcock & Jenkins Dec 2007 - Sep 2016Portland, Or, UsBabcock & Jenkins was an integrated marketing agency focused on B2B and Enterprise IT markets. During my time with BNJ my responsibilities included leading the media, marketing technology and analytics teams as well as leading client engagements in strategic planning, digital marketing, advertising and demand generation. • Led the growth of the media and marketing technology practice, including hiring, training and mentoring across media, strategy and marketing technology teams• Developed engagement strategies and plans for clients that reach across all communication channels and marketing technology platforms, including content, social, search, marketing automation and advertising • Oversaw measurement approach, test plans, reporting and optimization for media and digital marketing programs• Developed the infrastructure for the agency’s media business, including P&L standards, revenue recognition practices, client and media contracts, and sales materials• Led pitches resulting in multiple Agency of Record assignments for digital and integrated marketing -
Vp, Director Of Marketing AnalyticsMedia Contacts Jan 2006 - Dec 2007New York, Ny, UsMedia Contacts provided media-focused marketing solutions in digital and direct response channels to clients across 30 markets. Specific accomplishments and responsibilities included:- Created and grew the agencies marketing analytics practice and the insights team from inception to a group of ten professionals responsible for delivering core services to every account and providing premium services to key accounts- Responsible for full group management and P&L- Spearheaded the agency’s in-house ad network and exchange buying program (now an independent company, Digilant), including the business model, initial client sales and program delivery- Led development of a cross-media analysis offering and development of statistical models to predict creative and placement performance - Established agency-wide best practices and developed new services, including creative testing, measurement planning and campaign optimization- Incorporated analytics tools, including WebSideStory and Omniture, into Media Contacts’ measurement toolset -
Global Product ManagerMedia Contacts Sep 2001 - Jan 2006New York, Ny, UsArtemis is a proprietary marketing-campaign management, reporting and analytics solution developed and used by Media Contacts and its clients. Specific accomplishments and responsibilities include:- Provided leadership to account teams for new business and account reviews and maintained relationships with key accounts - Responsible for global Artemis P&L and individual profitability in major markets- Led cross-functional teams through product planning, requirements collection and documentation, development and launch of multiple product and service extensions- Managed the product roadmap to maintain industry leadership and alignment with Media Contacts’ service offering- Developed multi-click and multi-impression attribution reporting and analytics framework- Led the launch of Artemis 3.0, including the design and development of a new interface, marketing collateral and multiple product extensions- Led the reorganization and migration of the Artemis data warehouse and all production support to Madrid, Spain, resulting in cost reductions and 40% improvement in service level
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AssociateHookmedia 2000 - 2001
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Investment Banking AnalystAdvest 1999 - 2000Us
Eric Wittlake Skills
Eric Wittlake Education Details
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Colby CollegeEconomics & Mathematics
Frequently Asked Questions about Eric Wittlake
What company does Eric Wittlake work for?
Eric Wittlake works for Align Software
What is Eric Wittlake's role at the current company?
Eric Wittlake's current role is Strategic Marketing Leader.
What is Eric Wittlake's email address?
Eric Wittlake's email address is er****@****ake.com
What is Eric Wittlake's direct phone number?
Eric Wittlake's direct phone number is +161793*****
What schools did Eric Wittlake attend?
Eric Wittlake attended Colby College.
What skills is Eric Wittlake known for?
Eric Wittlake has skills like Digital Marketing, Integrated Marketing, Online Advertising, Lead Generation, Digital Media, Marketing, Online Marketing, B2b, Social Media Marketing, Digital Strategy, B2b Marketing, Direct Marketing.
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