Alvanon helps apparel brands tackle the biggest challenges in sizing and fit. Our solutions allow brands to better understand their customer, optimize product, and reduce returns. With our expertise and data-driven solutions, brands are able to solve complex sizing issues and create opportunities with new customer segments.

• Headed North America digital design team; managed end-to-end sales funnel and business development. • Improved lead conversion by optimizing selling approach to unique customer profiles.• Onboarded and managed apparel brands and retailers subscribing to Li & Fung’s digital services.• Partnered with decision makers of all levels for digital transformation projects, accelerating design and development processes and reducing lead times.• Performed deep dives with customer teams to understand needs and pain points; proposed, A/B tested, and validated digital solutions.• Authored case studies and success stories to illustrate successful approaches to digital transformation projects.• Developed internship program to grow awareness of digital fashion technology at leading design schools.

• Launched E-commerce department to open and operate online sales channels; responsible for P&L and operations.• Developed online and social sales channels which accounted for over 10% of branded revenue within 2 years.• Managed omni-channel fulfillment Mobile app rollout at physical shops; app reached 100% adoption within 3 months of program start and increased same-store sales 13%.• Reduced operating expenses by 21% of sales by renegotiating vendor contracts and reducing operating expenses.• Designed digitally-enabled pop-up shop concept deployed at 18 locations nationwide.

• Head of China Marketing team of 5 staff and developed localized positioning plans for new brands entering China market. • Managed country brand and retail marketing budgets.• Launched loyalty points program in which members had 27% greater Average Transaction Value vs. non-members.

Managed B2B relationships with over 120 retail banks for distribution of MetLife fixed and variable annuities.