Lead marketing activity in Western Canada with a focus on brand, sports, culture and consumer initiatives to deliver into Red Bull global brand vision• Creation and execution of regional marketing strategy • Translate knowledge of local consumers, trends and insights to innovate and evolve brand strategy• Work cross functionally with national and global counterparts as a member of the commercial leadership team• Lead and develop a team of 29 FT and PT marketers • Oversee third-party event and venue partnerships

Managed athlete partnerships and created innovative campaigns to drive athlete and brand connection• Leveraged national and global insights to inform athlete marketing strategy• Led campaign creation and guided cross functional partners through execution• Oversaw athletes from initial scout to contract - including relationship building, onboarding and engagement• Upheld brand standards to ensure premium positioning in sports • Budget management and contract negotiation

Executed regional events and activations to engage consumers and create a local face to a global brand• Managed partnerships including mountain resorts and 3rd party events within region• Planned and executed large scaled owned events (Red Bull Joyride, Red Bull 400, Red Bull Reign)• Developed and executed regional business plans with relevance to brand, product, sales, distribution, and consumer collecting• Coordinated Event Vehicle’s schedule of events and activations with consideration to all business cells and key audiences • Supported national athlete roster and regional opinion leader program