Eric E. Workman Email & Phone Number

Laie, Hawaii

In this capacity, I excel at directing and streamlining all marketing, sales, business development, and retail activities for Hawaii's #1 paid visitor attraction. Through the leadership of a ~300 employees team across 6 departments, I ensure seamless operational delivery. With DOMO and later PowerBI, I create and maintain a data-driven corporate culture. I maximize productivity and attain optimal caller satisfaction by implementing Genesys contact center solutions. Moreover, I am pivotal in promoting the culture of accountability and optimizing strategy execution by implementing Traction across the company.• Recognized for transitioning the company from lowest sales and margin in its 56-year history in 2013 to the highest in history in 2017 by leading and coordinating with a high-performing team.• Credited with maintaining market share despite increasing avg. price by over 25% in a hyper competitive market.• Restructured the center and secured potential guests from multiple markets by overseeing advanced Jobs-To-Be-Done (JTBD) and other research initiatives.• Led and realized the comprehensive transformation of sales from 80% via agencies at 22%-35% commission rates to 80% direct online at 8% COS by establishing a highly skilled in-house digital marketing team and third-party partner network.• Improved conversion rates, average sale price, and guest satisfaction by introducing Hubspot marketing automation.• Boosted sales and increased employee satisfaction scores by executing a variable compensation program for all full-time personnel with direct responsibility for sales.

Midland, Mi

In this role, I increased revenues, growth in terms of business expansion, and profitability by managing and maximizing global marketing and business development improvement efforts for global Fortune 50, $60B science & technology company. Along with, I identified and shared best practices inside and outside of company through strong collaboration with marketing and business development leaders over the globe.• Acknowledged for improving success rate of marketing, R&D, new product and service development programs for optimizing corporation's multi-billion-dollar investment.• Enabled the top marketing and commercial leaders in optimizing their business performance through expert-level guidance and prompt collaboration.

Midland, Michigan

I was instrumental in spearheading and standardizing global business development and growth activities for Fabric & Surface Care market segments of new Dow Home & Personal Care Business. With the cooperation of key personnel across all functions of newly merged organization, I uncover and present a unified path forward for sustainable organizational success. I critically analyzed market trends and requirements by coordinating with leaders and front-line personnel from R&D and commercial functions of key customers globally. Besides these, I developed and proposed appropriate solutions for prompt market problems resolution via “two-in-the-box” partnerships between internal research & development and marketing, building and strengthening business relationships with customers.• Secured position for company as a leader in $90B household and industrial cleaning markets by creating long-term vision and plan while converting the focus to sustainable, bio-based cleaning products.• Renowned for initiating various major partnership projects with companies like P&G, Johnson & Johnson, Henkel, and Lion.• Achieved promotion to Global Corporate Marketing Excellence Leader position for exhibiting exceptional performance.

Midland, Michigan

I was recognized for successfully integrating five premerger businesses from two very different companies (Dow and Rohm and Haas) into one market-focused business unit by leading and accelerating business development for newly formed Dow Home & Personal Care business. I steered all endeavors in identifying and mitigating gaps in current product/technology/services offering of newly formed business to develop capabilities, including M&A, licensing, joint ventures, and new business models to propel overall business growth.• Established and recommended multiple merger/acquisition targets in line with an aggressive growth strategy.• Enabled Dow in becoming global leader in sunscreen components by securing technology partnership agreements.• Created development agreements with key regional ingredient manufactures in France, China, and India.

Midland Michigan

Led the global relaunch of this unique product family into Pharmaceutical, Food and Personal Care markets after Dow exited the market in 2006. • Oversaw all aspects of the business—a team of 25, from Sales & Marketing, Manufacturing in Stade Germany, Technical Support and R&D. • Repositioned the product line to compete successfully in very niche, high value medical and cosmetic uses.Key Achievements• Completed agreements to make Dow the exclusive global manufacturer of Synthetic Glycerin, a critical component of insulin, to all pharmaceutical manufactures in the world.• 62% sales increase in the first year and on track to reach $50MM in sales within three years.Promoted into a core leadership team role in the larger post-merger Dow Home & Personal Care.

Midland, Michigan

Recruited for out-of-box thinking and use of creative business models to lead a global team of more than 30 scientists, researchers, medical doctors, sales, marketing and supply chain personnel to accelerate the lagging commercialization of a new health ingredient which had recently be proven to reduce the risk of diabetes and heart disease. • United fractured R&D, Food Lab, Medical and Commercial teams and build a cohesive, focused team.• Focused and accelerated final lab testing and clinical trials.• Identified new food and pharmaceutical uses and customers for the product.Key Achievements• Received FDA clearance for initial label claims.• Solidified IP claims and license agreements with university patent holders and others.• Established development agreements with over a dozen major food and pharmaceutical companies around the world—i.e., Kellogg, General Mills and Dannon.• Established non-exclusive contracts with minor lead users to create immediate cash flow to fund ongoing development and “stop the bleeding.”Promoted to become the Global Commercial Leader for OPTIM.

Midland, Michigan

Designed and executed the share growth strategy for Dow’s Specialty Surfactant, EO/PO Co-polymer product families—a stagnant 40-year-old-product group which sold into the $140MM North American market. Sold primarily into Dairy, Meat and other Food processing segments as well as into Paper manufacturing as foam control agents.• Developed and managed the implementation of a branded online bulk chemicals offering, ZIAMETER, a customer self-segmentation strategy, to better serve Dow’s most price-sensitive customers. This business model made it possible to slow commoditization and dampen the cyclicality of many of Dow’s more undifferentiated specialty chemical products.• Leveraged, developed, and implemented Gen II “Transaction Price Management” tools throughout the SBU ($2B). Tools thereafter used globally by all Marketing and Sales personnel to manage margin more effectively in a highly volatile market.Key Achievements• Increased EO/PO Co-polymer unit sales by 60% while raising price 23% in two-year period for a total revenue increase of 98% (average sales revenue increase for other, comparable specialty surfactants was only 12% during the same two-year period).• Dramatically reduced the complexity of one business by “cutting off the tail”—the 80% of total customers who generated only 2.4% of total sales volume and 4.6% of total margin. In this one business alone increased “pocket margin” by $134MM.• Strategy/project was selected as a global pilot for The Dow Chemical Company as a whole.Promoted to lead Dow’s lagging FORTEFIBER™ product development initiative.

Midland, Michigan

Post-MBA, hired into Dow’s Commercial Assignments Program (CAP) as an internal business and strategy consultant for numerous Dow businesses.• Dow Water Solutions—Created a complete “For-Fee Services” offering for customers of Dow’s $250MM Reverse Osmosis & Ion Exchange Resin business which significantly reduced parts order fulfillment costs and improved service levels and speeds. Also developed the businesses Arsenic Reduction product strategy.• Polyglycols & Surfactants—Introduced McKinsey & Company’s Transaction Price Management to this $400MM business to optimize margins and simplify the business by streamlining its product/customer/pricing mix enabling a $20M margin improvement.• Emulsion Polymers—Created Dow’s Global Coated Paper Trade Model using advanced Systems Modeling.• Specialty Fibers—Prepared a detailed entry strategy and marketing plan for this newly launched Dow business to enter the global swimwear market. Left this rotational assignment to take a marketing management role in a Specialty Chemicals Business.

Provo, Utah Area

Emphasis—Marketing, Strategy and Technology Management

Laie, Hawaii, United States

Led all aspects of the Center’s Retail Division.• Directed the work of 185 employees from over 20 different countries.• Designed and managed construction of new stores within the Center (Imax shop, Samoa, Tonga, NZL) each with culturally appropriate architecture, interior design, product-mix, and branding. • Started branded popup stores outside of the Center.• Led initiative to “open up” the Center and move the “front gate” creating an open market to attract new circle island traffic and increase food and merchandise sales.• Maintained a consistent product development pipeline of unique new products from Video/DVD productions and resort wear to food products and South Pacific imports. Oversaw all elements from concept through design, production, purchasing and merchandising.• Created a mail-order catalog/internet sales program. Oversaw product selection, photography, design and co-authored copy for the 32-page catalog and website. Developed in-house order center and pick, pack and ship capabilities.Key Achievements• Increased Retail Sales by 37%, Margin by 23% significantly increasing “sales per cap”.• Catalog/Web Sales program broke even in only its second year of operation.• Ended a decade old exclusive retail agreement with the Host Marriott Corporation which was not beneficial to either organization.Left for business school to earn an MBA.

Promoted American and European Catalog companies in Japan.• Represented over one hundred American and European mail order companies in the Kansai region.• Provided services to make shopping overseas easy and secure for Japanese speaking consumers.Key Achievements• Made it possible for consumers to acquire goods for as much as one quarter of price for the same product purchased locally even after shipping, taxes and tariffs.• Worked with the Japanese government agency, JETRO, tasked to promote U.S. goods in an effort equalize the trade imbalance. Sold the company to return to the U.S. for family reasons.

Laie, Hawaii, United States

Developed and managed the Museum Stores Department. • Oversaw the development of new products –primarily video and audio productions. • Managed Museum Stores sales team of approx. 20 employeesKey Achievements• Increased Sales 34%, Margin by 74% Left Hawaii to get immersive international and entrepreneurial business experience in Japan.

Mba, Strategy & Marketing, Minor In Technology Management

Ba, Business, Marketing And Organizational Dev.

Activities and Societies: Student Body VP Director of Clubs and Organizations