Promoted to Senior Convention Sales Manager to provide sales leadership in the pandemic recovery effort for Destination Madison after consistently achieving all sales goals for seven and a half years as Senior Alliant Energy Center Account Manager. Responsible for the East Coast market, including half of the Washington, DC market.

Served as the main liaison for the GMCVB sales and management team to the Alliant Energy Center sales and management team.Discovered new business opportunities and handled most large scale new business inquiries for the 164 acre Alliant Energy Center. which included selling the New Holland Pavilions, Exhibition Hall, Veteran’s Memorial Coliseum, Arena Building and Willow Island. Worked with Alliant Energy Center management on creating annual budgets and profit and loss estimates… Show more Served as the main liaison for the GMCVB sales and management team to the Alliant Energy Center sales and management team.Discovered new business opportunities and handled most large scale new business inquiries for the 164 acre Alliant Energy Center. which included selling the New Holland Pavilions, Exhibition Hall, Veteran’s Memorial Coliseum, Arena Building and Willow Island. Worked with Alliant Energy Center management on creating annual budgets and profit and loss estimates. Maintained offices at both Destination Madison and Alliant Energy Center to support close relationships with both teams. Conducted site visits, prospected for and responded to RFP’s, and executed contract negotiations for own accounts, as well as in conjunction with Destination Madison and Madison Area Sports Commission staff.Instrumental in working with the Madison Area Sports Commission to bring the CrossFit Games to Madison, WI. Show less

Upon taking over the sales team in December of 2010, led the sales team to surpass sales goals (budget) in 2011 and 2012 for the first time since 2007. Responsible for overseeing the sales team, providing feedback, and driving results. Worked closely with the event management team, the catering sales team, and the marketing team to sell event space in Saint Paul RiverCentre and The Legendary Roy Wilkins Auditorium to achieve predetermined sales goals. Supervised and led sales team… Show more Upon taking over the sales team in December of 2010, led the sales team to surpass sales goals (budget) in 2011 and 2012 for the first time since 2007. Responsible for overseeing the sales team, providing feedback, and driving results. Worked closely with the event management team, the catering sales team, and the marketing team to sell event space in Saint Paul RiverCentre and The Legendary Roy Wilkins Auditorium to achieve predetermined sales goals. Supervised and led sales team. Oversaw daily operations of sales activities, managers, budgets, and forecasting. Set individual and team goals for sales managers and provided regular feedback, including performance reviews. Served as the main liaison for Visit Saint Paul sales team. Conducted site visits and contract negotiations in conjunction with the Visit Saint Paul staff. Supported the Visit Saint Paul sales team in responding to RFPs, conducting sales tours, and executing contract negotiations. Show less

Worked with General Manager in building a sales department from the ground up (2008 sales were $750,000, 2010 sales projected to be $3.1 million). In charge of managing Account Executives in Southeastern Wisconsin, as well as prospecting and selling large accounts. Consistent closing results (over 70% closing ratio). Assisted Account Executives in the field to present and close business. Mentored sales staff. Worked almost exclusively with business owners and C-Level executives. Closed the five… Show more Worked with General Manager in building a sales department from the ground up (2008 sales were $750,000, 2010 sales projected to be $3.1 million). In charge of managing Account Executives in Southeastern Wisconsin, as well as prospecting and selling large accounts. Consistent closing results (over 70% closing ratio). Assisted Account Executives in the field to present and close business. Mentored sales staff. Worked almost exclusively with business owners and C-Level executives. Closed the five largest sales in company history. Worked with the General Manager and ownership to create and implement a sales plan and sales reporting system. In charge of forecasting sales and maintaining a desirable margin on projects. Created marketing materials, presentation materials, and spreadsheets to help increase sales. Created, implemented and updated company website. Show less