Vice President, Marketing & Communications
Current
Oct 2022 - Present
AeroLeads people directory · profile
Eric Trott Email & Phone Number
Vice President, Marketing & Communications at Premera Blue Cross
at
Premera Blue Cross
1 work email found
@worldnet.att.net
5 phones found area 206 and 425
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President, Marketing & Communications at Premera Blue Cross
Location
Kenmore, Washington, United States
Who is Eric Trott? Overview
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Quick answer
Eric Trott is listed as Vice President, Marketing & Communications at Premera Blue Cross at Premera Blue Cross, based in Kenmore, Washington, United States. AeroLeads shows a work email signal at worldnet.att.net, phone signal with area code 206, 425, and a matched LinkedIn profile for Eric Trott.
Eric Trott previously worked as Vice President, Marketing & Communications at Premera Blue Cross and Director, Marketing & Brand Management at Premera Blue Cross. Eric Trott holds Executive Development Program, Business from Uw Foster School Of Business.
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*@worldnet.att.net
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Profile bio
About Eric Trott
A results-driven MARKETING and COMMUNICATIONS EXECUTIVE with demonstrated expertise in brand strategy, communications strategy, customer segmentation, advertising, public relations, and social media. A dynamic and forward-thinking leader, who collaborates with all facets of a corporation to ignite enterprise strategy, while enhancing brand strategy and generating sales opportunities for business partners. A veteran people manager, provides guidance and inspiration to fast-moving, efficient and creative teams focused on forwarding organizational goals and priorities.Business results include:• With Premera Blue Cross, rebuilding a premier Pacific Northwest healthcare brand, emphasizing depth of relationships and a commitment to improving customers' lives. Using a fully integrated approach of brand marketing, producer activation, and sales training and enablement, have helped increase membership by 700,000 over five years.• Rebuilding Premera culture using an integrated internal communications strategy that ties enterprise strategy and executive communication with frontline employee case studies and Diversity Equity and Inclusion (DEI) initiatives. Live all-employee meetings are viewed by two-thirds of employees with more than 80% saying they feel more informed after each session.• Following Liberty Mutual’s acquisition of Safeco Insurance, partnered across senior leadership team to establish multi-year communications strategy that spurred $1B in revenue growth, consistent achievement of profit targets, improved customer retention, record-highs in satisfaction among independent distributors, and steady improvement in employee engagement.• Re-established Safeco Insurance brand, developed customer segmentation model and launched company’s first national advertising campaign in 25 years. Consumer awareness improved 8 points over 12 months.• Won the Public Relations Society of America’s top award, The Silver Anvil, for the launch of a GPS-based product. The campaign generated 500 major media hits in 10 days, including NBC’s Today Show and a positive editorial written by the New York Times.• Implemented national direct-mail cross-sell initiative, turning 30,000 mono-line policyholders into multi-line customers and delivering $40M in additional premiums.
Listed skills include Media Relations, Integrated Marketing, Public Relations, Marketing Communications, and 21 others.
Current workplace
Eric Trott's current company
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11 roles
Eric Trott work experience
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Director, Marketing & Brand Management
Lead marketing, communications and sales enablement for Premera Blue Cross, the Northwest's leading health plan. Responsibilities include brand strategy; product marketing; small-group lead generation; large-group acquisition and proposal development, advertising, social media, sponsorships; all communications for members, employers, producers and.
Jul 2015 - Oct 2022
Principal
Eric Trott | Creative Marketing Strategy
Partnered with companies to align their marketing, communications and customer experience with their corporate strategies. Client projects ranged from rebranding initiatives to better reflect a new company strategy, to designing/executing executive planning sessions to help companies develop long-term strategies.
Oct 2014 - Jul 2015
Vice President, Safeco Marketing
- Responsible for brand strategy and management at Safeco Insurance, a $6B personal-lines insurer. Responsibilities included brand strategy, national advertising, product marketing, social media and sponsorships..
- Expanded a 14-market regional advertising initiative to become the company’s first nationwide campaign in 25 years, improving consumer brand awareness, enabling independent agencies to close sales and improving.
- Developed consumer segmentation model in partnership with IT and Product teams to allow organization to communicate more effectively to prospects while retaining current customers.
- Expanded company’s social media presence by 1,500% while designing and piloting customer-loyalty strategy.
- Activated four-year sponsorship of United States Olympic Committee.
- Partnered with Seattle Mariners to activate organization’s sponsorship of Safeco Field.
Jul 2012 - Jul 2014
Vice President, Integrated Marketing Communications
- Managed 27-person team handling public relations; employee, agent and policyholder communications; brand and advertising; cause marketing; product marketing; direct marketing and sponsorships. Partnered with new.
- Created new organization’s brand, including identification of core customer, brand architecture, company mission statement, national public relations and social media campaign, and 14-market advertising initiative.
- Implemented national direct-mail cross-sell initiative, turning 30,000 mono-line policyholders into multi-line customers and delivering $40M in additional premiums.
- Supported improved new-business growth with multi-level independent agency communications strategy, segmenting 55,000 agency personnel in 10,500 agencies based on information needs and involvement in selling and.
- Designed agency and policyholder communications process to support transfer of $1.6B in personal-lines policies from eight regional Liberty Mutual brands to current organization, improving customer retention two.
- Redesigned online marketing solutions center for independent agents, now hosting 500 marketing tools, including geo-targeted prospecting, automated cross-selling and co-branded advertising. Usage climbed 300% to 15,000.
Sep 2008 - Jul 2012
Assistant Vice President, Corporate Communications
- Led award-winning employee and agent communications team. Internal audiences included 7,000 employees and 55,000 independent agency personnel. Achievements included:
- Built comprehensive communications program supporting integration of Safeco Insurance into Liberty Mutual Insurance.
- Launched Teensurance, a GPS-based system that provided parents with a real-time method to monitor their child’s driving performance. This Silver Anvil-award winning launch generated 500 major media hits in 10 days.
- Redesigned the company’s intranet portal to include audio/video, feedback loops, and message boards.
- Localized the agent news portal, marrying online content and e-mail management tools.
- Developed communication resource that helped company managers better connect their teams’ work to corporate strategy and improve their own communications skills.
May 2007 - Sep 2008
Assistant Vice President Of Communications And Agent Marketing
- Revitalized Safeco’s relationship with independent agency distribution force, while promoting a series of new products and services. Achievements included:
- Created Re: Agent, a two-week initiative that placed Safeco’s 100 top executives face-to-face with 4,500 independent agencies in 48 states. The 2006 Safeco Annual Report said Re: Agent played a critical role in turning.
- Created The Re: Action Force, an award-winning approach to launching a series of new products. Through the use of specially designed comic books, action figures, trading cards and extranet site, Safeco cut through.
- Developed integrated communications and marketing strategy that steered product teams away from practice of running far too many incentive campaigns each year.
Apr 2006 - May 2007
Communications Director, Product & Distribution
Directed internal and external communications for the insurers’ $4B property & casualty division. Duties included media relations, executive communications, product/service promotion and claims catastrophe communications.
Jul 2001 - Apr 2006
Public Relations Specialist
Developed and executed internal and external communications initiatives.
Jul 2000 - Jul 2001
Senior Account Manager
Hawkins And Company
Developed, and executed marketing communications plans that included media relations, employee communications, crisis communications, speechwriting and community relations. Clients included AT&T Wireless, American Express Financial Advisors, The Home Depot, Xerox of the Pacific Northwest, Russell Investments, Arthur Andersen, and Helly Hansen.
Feb 1996 - Mar 2000
Communications Specialist
Schaffner Communications, Inc.
Managed communications programs for National Live Stock & Meat Board, Beef Industry Council and American Meat Science Institute.
Jun 1994 - Feb 1996
3 education records
Eric Trott education
Executive Development Program, Business
Uw Foster School Of Business
Bsj, Medill School Of Journalism
Northwestern University
1998 -- Certificate In Integrated Marketing Communications
University Of Washington
FAQ
Frequently asked questions about Eric Trott
Quick answers generated from the profile data available on this page.
What company does Eric Trott work for?
Eric Trott works for Premera Blue Cross.
What is Eric Trott's role at Premera Blue Cross?
Eric Trott is listed as Vice President, Marketing & Communications at Premera Blue Cross at Premera Blue Cross.
What is Eric Trott's email address?
AeroLeads has found 1 work email signal at @worldnet.att.net for Eric Trott at Premera Blue Cross.
What is Eric Trott's phone number?
AeroLeads has found 5 phone signal(s) with area code 206, 425 for Eric Trott at Premera Blue Cross.
Where is Eric Trott based?
Eric Trott is based in Kenmore, Washington, United States while working with Premera Blue Cross.
What companies has Eric Trott worked for?
Eric Trott has worked for Premera Blue Cross, Eric Trott | Creative Marketing Strategy, Safeco Insurance, Hawkins And Company, and Schaffner Communications, Inc..
How can I contact Eric Trott?
You can use AeroLeads to view verified contact signals for Eric Trott at Premera Blue Cross, including work email, phone, and LinkedIn data when available.
What schools did Eric Trott attend?
Eric Trott holds Executive Development Program, Business from Uw Foster School Of Business.
What skills is Eric Trott known for?
Eric Trott is listed with skills including Media Relations, Integrated Marketing, Public Relations, Marketing Communications, Advertising, Marketing, Leadership, and Internal Communications.
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