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Eric Yu Email & Phone Number

Managing Partner at efektiv
Location: Toronto, Ontario, Canada 6 work roles 1 school
1 work email found @k2digital.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email e****@k2digital.com
LinkedIn Profile matched
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Current company
Role
Managing Partner
Location
Toronto, Ontario, Canada
Company size

Who is Eric Yu? Overview

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Quick answer

Eric Yu is listed as Managing Partner at efektiv, a with 4 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at k2digital.com and a matched LinkedIn profile for Eric Yu.

Eric Yu previously worked as VP, Digital Experience at K2 Digital and Director, Solution Strategy at K2 Digital. Eric Yu holds Computer Science & Statistics from University Of Toronto.

Company email context

Email format at efektiv

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{first_initial}{last}@k2digital.com
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AeroLeads found 1 current-domain work email signal for Eric Yu. Compare company email patterns before reaching out.

Profile bio

About Eric Yu

A seasoned principle strategist and consultant, skilled in finding the right balance to disrupt the status quo yet ensure executive stakeholder buy-in. My strategic visions bring a new level of innovation to meet business objectives and achieve results. With a strong analytical background and a data driven decision making approach, I have worked with Fortune 500/1000 clients to solution complex and business transformative initiatives including business re-engineering, digital marketing, retail and E-Commerce operations, enterprise resource planning and enterprise application evaluation and implementations

Listed skills include E Commerce, Project Management, Requirements Analysis, Requirements Gathering, and 46 others.

Current workplace

Eric Yu's current company

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efektiv
Efektiv
Managing Partner
toronto, ontario, canada
Website
Employees
4
AeroLeads page
6 roles

Eric Yu work experience

A career timeline built from the work history available for this profile.

Managing Partner

Current

Toronto, Canada Area

Leading a new kind of startup with two simple, but key objectives:1. Helping organizations transform their product, service and operations in delivering on innovation, efficiency and technology.2. Development of a new AI platform to bridge gaps in the current employee collaboration model and truly make workplaces effective.

Feb 2018 - Present

Vp, Digital Experience

K2 Digital

Toronto, Canada Area

Achieving double digit year over year revenue growth from existing accounts and new business engagements, my responsibilities including the creation, definition and implementation of strategic initiatives to deliver custom applications and implementation of enterprise software to digitally transform our client's businesses. Responsibilities also include:• Providing Chief Digital Officer and Chief Experience Officer guidance for our clients to bridge the gap between CMO and CIO departments to find optimal solutions that achieve business objectives while optimally solving for technology constraints.• Designing delivery and engagement activities to achieve profitability targets by accurately planning, scoping and delivery oversight while setting high expectations on quality and efficiency of deliverables.• Defining and executing K2 Digital’s capabilities in experience design, encompassing all digital strategy, user experience and creative design service offering. Development of and growth of resources to align to that capability.

Dec 2012 - Jan 2018

Director, Solution Strategy

K2 Digital

Toronto, Canada Area

Leading the Strategy and User Experience teams at K2, I engage with clients in the retail, financial, energy and telecom space to develop digital marketing, business operations and IT strategies. My activities include:•Working with C-level executives and business stakeholders to define business objectives that can be translated into tactical operational, functional and technical requirements with measurable success criteria •Operations design and business process re-engineering for supply chain, manufacturing, retail and financial centric practices•Bridging gaps between business and technical entities in enterprise application configuration and deployment including software in the ERP, CMS, CRM and E-Commerce spaces•Audience engagement, reputation management and brand development through creation and integration of websites, mobile applications, eCRM and loyalty programs•Creation of methodology for employee engagement and productivity enhancement via local and global intranet design•Formation of user first strategies in UI design and information architecture, supported by data driven collection methods in user interviews, surveys, focus groups, usability testing and prototype development

Dec 2012 - Sep 2015

Senior Product Manager

Toronto, Ont

Managing Klick's iPad based application suite, my roll was to represent, manage and deploy sales force enablement tools to marketing clients in the health care and pharmaceutical vertical. Activities included:• Creation and presentation of proposals in response to RFI and RFP's on the product's capabilities, technical features and integration parameters • Ownership of the product P/L including pricing strategy, development and maintenance costs• Feature set and specification design for both front end application and back end integration. Creation and execution of the product road map to release additional applications, functionality enhancements and maintenance for iOS compatibility and bug fixes• Consulting for application deployment and integration into existing customer infrastructure focused mainly on Sales Force based CMS and CRM• Management of all development activities including creative design, user experience, application development and quality assurance. Adherence to schedule and budget

Oct 2011 - Dec 2012

Senior Project Manager / Program Manager

Toronto, Ont

Focusing on the eCommerce portfolio for Sony, MillerCoors and Walmart, I managed a team of 5-7 project managers and 15-20 development resources responsible for the creation and maintenance of various front-end websites and back end fulfillment and content management applications. This included:•Portfolio and program management of eCommerce clients for all aspects of the software development lifecycle, a combined budget of approx. $6M per year•Design and compartmentalization of projects to achieve an overall strategy or corporate objectives, while minimizing project risks and dependencies•Overseeing of all project related activities and resources including creative design, user experience, web / mobile / application developers, media planners and digital strategists

Nov 2007 - Oct 2011

Business Process Owner

Ibm

Markham, Ont

Within IBM's Global and Business Consulting Services, I have had the unique opportunity to adopt several different roles, each progressively adding to my skill set and experience. •Lotus Notes development for the creation of asset management and employee workflow and productivity tools• Business process re-engineering for supply chain, inventory logistics and manufacturing operations•Financial analysis on IT capital and expense management •Project management for development and deployment of Lotus Notes based applications

Sep 1997 - Oct 2007
1 education record

Eric Yu education

FAQ

Frequently asked questions about Eric Yu

Quick answers generated from the profile data available on this page.

What company does Eric Yu work for?

Eric Yu works for efektiv.

What is Eric Yu's role at efektiv?

Eric Yu is listed as Managing Partner at efektiv.

What is Eric Yu's email address?

AeroLeads has found 1 work email signal at @k2digital.com for Eric Yu at efektiv.

Where is Eric Yu based?

Eric Yu is based in Toronto, Ontario, Canada while working with efektiv.

What companies has Eric Yu worked for?

Eric Yu has worked for Efektiv, K2 Digital, Klick Inc., and Ibm.

Who are Eric Yu's colleagues at efektiv?

Eric Yu's colleagues at efektiv include Bernarda Verketiene.

How can I contact Eric Yu?

You can use AeroLeads to view verified contact signals for Eric Yu at efektiv, including work email, phone, and LinkedIn data when available.

What schools did Eric Yu attend?

Eric Yu holds Computer Science & Statistics from University Of Toronto.

What skills is Eric Yu known for?

Eric Yu is listed with skills including E Commerce, Project Management, Requirements Analysis, Requirements Gathering, Software Project Management, Agile Methodologies, Program Management, and Digital Strategy.

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