Eric Zdenek Email & Phone Number

Santa Monica, Ca, Us

Los Angeles

301 Arizona Ave, Suite 250, Santa Monica, Ca 90401

TSN Advertising specializes in cost-effective, Out of Home advertising by turning local, large delivery trucks into advertising assets for the nation's biggest and fastest growing brands. We offer the largest uninterrupted, street-level advertising platforms available at fractions of the cost of the alternatives. Advertising on local delivery trucks is shaking up the incredibly expensive billboard and bus advertising world...TSN is live in 40 markets across the US and Canada with campaigns from the world's biggest brands like Coors Light, NBC, Miller Lite, Jersey Mike's, Pacifico, Corona, Bud Light, Jack in the Box, Tim Horton's, Casper, Western Union and many more. With our advertising real estate in over 50 US metro markets and our CPM at under $1.25, TSN Advertising is in a unique position to offer our clients unbeatable value.

Business Model/Market Analyst Consultant• Brought on to analyze and improve a struggling business model in the full-service e-commerce world.• Three week Market Analysis led to changes in the marketing strategy, bringing it in line with the company’s competitive advantage.• Reviewed the company’s current outlays and reduced expenditures by 36% without affecting critical company objectives.

• Project Manager for 20+ clients, included managing marketing programs, company deliverables, & timeline constraints.• Managed $2.3 million in revenue including quarter million dollar+ accounts from Nikon, Sharp, Nintendo, RIM, and Dell, among others.Business Growth Contributor• Business Lead & Project Manager for Executive Initiative for a Market Evaluation Model – managed initiative deliverables, reported monthly to the Executive VP of Operations, and was responsible for the overall progress of the 16+ person team.• Contributed to the design and development of company’s Virtual Production Line to increase efficiency & production speed of the Operations team.• Team contributor for Executive Initiative for a Customer Experience Model – Subject Matter Expert on making autonomous the Sales Division and streamlining the customer communication process.

Team Leader• Restructure incentive and compensation package to reduce need for direct oversight and motivate new business development.• Led the competitor’s assessment report, market analysis, and the initiation of regional sales for our strategic growth plan.• Led teams between three and six to create and deliver custom marketing material to clients twice annually.• Sales Guidebook development lead - led a team of four to restructure pricing schemes for given market conditions.Business Growth Contributor• Redesigned our marketing campaign and subsequently experienced a 31% increase in repeat clients to 63% from 48%.• Managed the installation of over $1,200,000 in services with teams varying in size from three to fifteen.• Presented during quarterly meetings on business growth objectives, market opportunities, and cost cutting measures.• Initiated a review and restructuring of graphic details on company website.Sales Manager• Led a team of four Sales Reps and experienced a 45% single year increase in revenue between 2003 and 2004.• Sales landing rate of 45% in 2003 & 50% in 2004. • Sold over $500,000 in services and managed the sales of an additional $850,000.

Team Lead • Organized and conducted meetings six nights a week for five months and often decided which projects to sponsor.• Managed multiple volunteer groups to effectively use labor skills according to the need of our current projects.Innovator & Contributor• Cooperative link between government, victims, and volunteers; handling the political implications of relief management.• Within a team of six, developed and implemented a new fundraising strategy to revitalize the fundraising campaign.• Contributed with other volunteers through construction, demolition, and rubbish clearing.

Masters, Public Management

Activities and Societies: Business SocietyGraduated with Merit

Ba History, History & Political Science

Activities and Societies: UCLA Football Team - Defensive Back; History Honors Society; Study Abroad Programs: Greece, Italy; Environment.

Education record