Eric, Wenzhe Zhao Email & Phone Number

Hong Kong

Reuters Basis Point, covering Taiwan and China market

• Research, select and suggest relevant content ideas which meets the needs and wants of Hubbis’ users and advertisers.• Deliver engaging, dynamic and in-depth interviews with industry practitioners.• Plan, produce and edit content according to latest trends.• Capture, polish and publish video interviews in a smooth, engaging and interactive manner.• Engage with public relation and communication firms to re-write press releases, reports and marketing materials.• Liaise with regional team members and external copywriters to drive the quality, efficiency and client-relevance of Hubbis' content.• Work with internal event team on speakers’ engagement and follow ups.• Present industry news, people and reports around technology platforms, business models, regulatory changes around the Greater China region to senior management team.

Hong Kong

• Responsible for enhancing CNN’s leading place in Asia-Pacific region through integrated ROI driven marketing campaigns targeting potential and existing audiences across key markets.• Involved in all stages of project management from campaign planning and developing to distributing a wide array of marketing materials through print, digital and outdoor activities. • Worked with media agencies to keep track of industry trends, creating innovative media angles and drafting effective presentations that sell concepts to senior management team.• Coordinated and enhanced CNN partnerships with regional and international publications including Wall Street Journal, Financial Times, Economist, TIME and Business Traveler.• Managed day-to-day affiliates’ queries/complaints across Asia-Pacific region including but not limited to NowTV, CableTV, CCTV, Foxtel, SkyTV, StarHub, JCTV, TrueVisions and Astro. • Maintained and created CNN daily schedules, monthly highlights and e-Newsletter to keep regional affiliates and consumer groups updated on company’s latest programming changes.• Interacted with internal and external stakeholders including briefing creative teams, cooperating with other departments and communicating with global teams’ colleagues.• Facilitated in major media events to build and enhance brand exposure in Asia-Pacific region.• Acted as the brand guardian to make sure CNN’s logo consistency among various platforms.

Hong Kong

• Created original content to promote site over social media platforms, including day-to-day community maintenance and communications across Facebook, Twitter, Weibo, RenRen and emerging platforms (each gained 69%, 33%, 486% and 28% followers respectively since July 2011).• Responsible for web content creation and maintenance of marketing materials for CNNGo.com, including but not limited to contest pages with forms and promotion spaces.• Generated daily and weekly newsletters and coördinated with editors on updating stories.• Researched, tracked and analyzed data from contests and promotions, presented latest feedbacks and suggestions in PowerPoint presentation to partners.• Initiated Chinese barter deals of CNNGo mobile apps with Renren.com and NetDragon.• Executed the distribution and seeding of content across partner platforms (e.g. Yahoo!, MSN), blogs and link sharing sites.• Built and maintained beneficial relationships with targeted press, radio, TV journalists, columnists, and bloggers to maximize exposure opportunities for the site.• Coordinated and managed Asia-Pacific regional agencies to fulfill site requirements for PR activities around the region.

Hong Kong

Developed Google Ads, tracking/analyzing clients' database and preparing reports.

Master Of Journalism, Communication And Media Studies

Bachelor Of Marketing, Business Administration And Management, General