Experienced entertainment executive covering all facets of the Chinese entertainment industry, with particular focus in TV programming, Live TV Programming, TV / Web hybrid programming, Direct-to-web programming, interactive programming, branded entertainment, concert promotion, festival promotion, celebrity booking, talent programming, concert production, music festival operation, ticket sale strategy, and entertainment marketing. Eric was one of the first pioneers to bring reality TV format to the China market and have enjoyed enormous repeated successes in branded entertainment with average TV viewership of 100+ million viewers for the top 3 programs created and produced. Deep rooted in the music industry, Eric is experienced with A&R, talent acquisition, international cross genre collaboration, singles/album release & song charting. Eric was instrumental and the key leading player to launch the dance music genre in Mainland China in 2013 with the creation of STORM festival that propelled the industry to now over 500 million listeners and over 200 festivals of the dance music genre. STORM festival subsequently became the most recognized dance music festival brand in China with over 90 million live streaming viewers each year, over 500,000 attendees since its inception that grossed over US$70 million in sales, and multiple Fortune 500 company sponsorship endorsements. Clients Eric have represented in the past include: Universal Music Group, IMF Channel, Clear Channel Communications, CCTV, SMG Dragon TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Pepsi, Lay's, Coca Cola, Sprite, Motorola, Sony Ericsson, Samsung, English First, Volkswagen, Land Rover, L'Oreal, Yue-Sai Cosmetics, Estee Lauder, Dragon Airlines, Delta Airlines, Maxwell, Guang Ming, Dupont Lycra, Dupont Teflon, SEMIR, MAC Cosmetics, Guess Jeans, Diesel, Gibson Guitar, Credit Suisse, Master Card, Hilton Honors, Accenture, Budweiser, Corona, Heineken, and more.Specialties: Enterprise Management & Leadership, Filmed & Live Entertainment Production (from idea inception, funding, production, and distribution), Sponsorship Negotiation, Deal Sourcing & Negotiations, High level business development, Entertainment Industry Strategies & Execution, Media Strategy, Traditional & New Media & Transmedia Integration, Innovative Marketing & Digital Strategies/ImplementationSpeaking Engagements: IMS (Ibiza), IMS Apac (Shanghai), EMC (Australia), XMedia Lab (Australia), American Chamber of Commerce (Shanghai)