Senior Digital Marketing Specialist
Current- Produce several email marketing campaigns per week driving ticket sales and engagement with the on-track horse racing product, generating over $440K in sales revenue in 2024
- Founded and launched NYRA’s first-ever Kids Club, registering over 800 members in two months and introducing a new cohort of fans to the world of horse racing
- Enhance functionality and aesthetics of NYRA.com and BelmontStakes.com (over 3.8 million combined annual users), continuously improving SEO rank and clarity of customer-facing content