Senior Digital Marketing Specialist
Current• Produce several email marketing campaigns per week driving ticket sales and engagement with the on-track horse racing product, generating over $440K in sales revenue in 2024• Founded and launched NYRA’s first-ever Kids Club, registering over 800 members in two months and introducing a new cohort of fans to the world of horse racing• Enhance functionality and aesthetics of NYRA.com and BelmontStakes.com (over 3.8 million combined annual users), continuously improving SEO rank and clarity of customer-facing content