-Focus on building content library to support the brand, creating blog posts, infographics, videos, product flyers, and more-Manage Walkbase LinkedIn channel, including image and post creation and reporting for leadership-Serve as the brand advocate internally, maintaining a brand standards guide, a sales presentation template, sales battlecards, and more

-Supported the marketing needs for both the education and certification lines of business, including email campaigns, custom landing pages, paid social, and more-Assembled monthly reports to show progress toward assigned goals-Transitioned web assets to new CMS as part of web migration process

-Drafted and sent B2C emails using Stripo and Braze to promote lineup of educational courses to talent development professionals and drive enrollment-Set up and monitored nurture campaigns to increase conversions-Updated content on td.org and built new campaign landing pages as needed using Brightspot-Managed print and digital advertising deliverables for the education line of business

-Planned and executed all outbound marketing activities for Tyler Technologies' Public Safety Division, including webinars, advertising, trade shows, email campaigns, and more-Coached and grew a small team of marketers, including a marketing specialist and trade show specialist-Tracked and reported on leads and other metrics associated with campaign efforts

-Created various print and digital materials to support Appraisal & Tax and Land & Official Records solutions-Managed trade show budget and activities for more than 70 shows per year-Organized and executed product webinars to generate qualified leads for sales team-Completed ad hoc marketing projects when assigned

-Managed social media content and customer responses across Facebook, Twitter, and Instagram-Drafted and submitted press releases to local media contacts in order to promote agency initiatives-Assisted with community engagement activities to increase awareness and ridership-Prepared a monthly committee report highlighting key activities of the department to share with executives and board members

-Created various print materials to promote assigned product line-Built emails in Marketo to send as part of multi-tiered marketing campaigns-Supported national and state trade shows with sponsorships, advertisements, promotional activities, and event-specific messaging-Managed relationships with six national account executives

-Coached and managed a team of five marketing associates-Helped organize and review all web copy for new corporate website-Worked in WordPress while serving as editor of our company blog–Fuel-Contributed thought leadership to SEO and social media strategy

-Partnered with third party OpenEdge to launch and promote ReyPAY®, a new payment processing solution, using webinars, direct mail, and emails -Handled highly visible software migration project over several months-Assembled training materials for associates attending NADA – our largest trade show

-Penned copy for over 100 pieces of marketing collateral, including: flyers, brochures, national advertisements, direct mailers, letters, emails, and presentations-Managed and defined workload for summer intern in 2014-Designed, implemented, and promoted a new website to solve ongoing issue of sharing software enhancements with dealership employees

-Answered on average over 150 telephone calls per week from customers dealing with software questions and issues-Supported Reynolds’ main piece of software, ERA-IGNITE, as one of four subject matter experts and as a personal advocate for new dealer installs-Wrote over 300 Program Modification Requests to improve or correct software