Erik Bengtson Email & Phone Number

Stockholm, Stockholm County, Sweden

- Responsible for Partnerships & DRM and Music domains.- Crafted our value prop towards artists, resulting in increased amount of inbound leads.- Successfully took our Adobe Premiere Pro plugin to market, resulting in high adoption and retention rate among our user base.- Positioned and messaged our Partner API, also working with our partners on co-marketing initiatives with the main goals of user acquisition and increased usage.- Collaborating closely with… Show more - Responsible for Partnerships & DRM and Music domains.- Crafted our value prop towards artists, resulting in increased amount of inbound leads.- Successfully took our Adobe Premiere Pro plugin to market, resulting in high adoption and retention rate among our user base.- Positioned and messaged our Partner API, also working with our partners on co-marketing initiatives with the main goals of user acquisition and increased usage.- Collaborating closely with cross-functional teams, road managing each campaign to ensure alignment with our brand values and resonance with both existing and potential users.- Serving as the voice of our users, conducting in-depth user research that directly influences the product roadmap.- Developing impactful sales enablement materials that empower our partner acquisition team to effectively pitch our products. Show less

Stockholm, Sweden

- Marketing of international and local repertoire towards the Swedish market.- Headed up the team for each artist project, in charge of marketing plan - including timeline, budget, and release strategies.- Main contact for major international sub labels e.g. Columbia and Arista.- Managed high-profile marketing campaigns for major international artists, often collaborating with our Nordic neighbors for maximum impact in the region, e.g. Harry Styles' album "Harry's House"… Show more - Marketing of international and local repertoire towards the Swedish market.- Headed up the team for each artist project, in charge of marketing plan - including timeline, budget, and release strategies.- Main contact for major international sub labels e.g. Columbia and Arista.- Managed high-profile marketing campaigns for major international artists, often collaborating with our Nordic neighbors for maximum impact in the region, e.g. Harry Styles' album "Harry's House" resulting in #1 position on the album chart and many of its singles reaching the #1 spot as well. Show less

Stockholm, Sweden

- Budgeting, marketing and team management.- Reached aggressive goals in terms of user acquisition, conversion and signed artists to Universal Music.- Took three Spinnup signed artists to top 10 on Spotify, one of which climbed to the #1 spot.- Successfully took the service to new markets (Germany, Denmark, UK).

Stockholm, Sweden

- Project Manager for the development and launch of Spinnup; a digital music distribution platform for unsigned artists.- Managed day-to-day with both internal and external stakeholders, such as our creative agency Oakwood and distribution partner X5 Music, making sure we deliver on our goals for each sprint.- Successfully took the service to market locally in Sweden.

Stockholm, Sweden

Title: Universal GO - The Digital Music Distribution Service Of Tomorrow

Master Of Science (M.Sc.), Media Technology

Graduate engineer in Media Technology. M.Sc: Media Management, a two year program jointly administered by KTH and SSE. Bachelor.

Google'S Digital Marketing Qualification

Module 1: Think Disruptive Module 2: A Connected World Module 3: Think Optimised Module 4: Think Like a Brand Module 5: The Ongoing.

Master Of Science (M.Sc.), Media Management

One semester exchange studies, studying courses corresponding with my master’s program.

Master Of Science (M.Sc.), Media Management

Combining computer science with strategy, business development, management and economics, all with a focus on the media industry. Term.

Business Administration

Introductory course in economics. Included marketing, organizational theory, accounting and financial control.