Erik Dahlstrom Email & Phone Number

Kansas City, Missouri Area

- Oversee team of seven, focusing on product growth & innovation in Performance Media. Net revenue growth of over 50% was recognized by ownership with Manager of the Year Award in 2016.- Advance product differentiation by developing proprietary reporting, analytics, and advanced strategies custom-developed to client goals based on vertical.- Develop processes for task management within client programs, including time tracking to analyze efficiency and profitability.- Communicate product updates, wins, and obstacles with internal stakeholders, as well as 40+ clients.- Company-leading retention rate within existing business.- Advocate & advise in Business Development activities, contributing to highest new business close rate for a product.- Mentor and educate junior employees through the early stages of their career.

Kansas City, Missouri Area

- Use product expertise to creatively execute innovation in Mobile Inbox R&D product.- Lead thought leadership through maintaining & creating dashboards.- Research and develop ideas for optimizing product lifetime value.

Kansas City, Missouri Area

- Product Management of Brand Performance product, including developing product roadmap, and implementing Scrum for efficiency.- Led team of four, including campaign managers, analysts, & sales operations.- Measured incremental value of Brand Performance compared to traditional CPC product.

Kansas City, Missouri Area

- Oversaw campaign setup, creative testing, launch, & analysis for Brand Performance product.- Managed traffic distribution for Brand Performance, working closely with Account Management from publisher and advertiser sides for mutual success.- Created proposals and pricing for Brand Performance offers.

Kansas City, Missouri Area

- Analyzed performance of Bidsystem/Adstation Advertiser product, including pacing to goal.- Oversaw bonus progress & fulfillment for Sales and Account Management Teams.- Developed a price index for product PPCs.- Oversaw click quality, which includes adjusting discounting benchmarks, whitelisting & blacklisting publishers, and calculating refunds.- Led analysis and developed data points for Sales and Account Management presentations.- Attended Sales calls & presentations to provide insights clearly & concisely.

Kansas City, Missouri Area

- Managed client relationships, including resolving disputes with mutual benefit, developing & growing business, editorial approval, and billing.- Grew book of business to monthly run rate of $2.2M, with focus on Legal, Financial, & Arbitrage.- Developed account reviews and presented in person to top clients- Acted as product ambassador for Bidsystem, up-selling functions & traffic distribution channels

Kansas City, Missouri Area

- Used expertise in organic and paid search optimization and management to devise the strategies that drive the success of our search campaigns on behalf of clients. - Worked alongside a team of ad content producers, mentor to interactive media buyers and analysts to ensure campaign success.

Kansas City, Missouri Area

- Entrusted with and responsible for managing the paid search spending for clients. - Work to ensure return on investment remains strong and grows month over month. - Manage day-to-day operations for client campaigns, including reporting, trend analysis and bid management. - Analyze keyword performance, bid strategy and make daily adjustments to maintain positive ROI and strong growth.