Erik Hernandez Email & Phone Number

Los Angeles, Ca, Us

Irvine, California, United States

• Develop and execute marketing strategies to support global business objectives, including brand positioning and lead generation.• Collaborate with senior leadership and teams to identify target markets and key differentiators.• Analyze market trends and adjust strategies accordingly.• Ensure alignment between marketing and business development goals.• Monitor key performance metrics to track progress and inform decisions.• Manage sector participation in industry events… Show more • Develop and execute marketing strategies to support global business objectives, including brand positioning and lead generation.• Collaborate with senior leadership and teams to identify target markets and key differentiators.• Analyze market trends and adjust strategies accordingly.• Ensure alignment between marketing and business development goals.• Monitor key performance metrics to track progress and inform decisions.• Manage sector participation in industry events worldwide to maximize ROI.• Apply expertise in B2B AECO marketing to lead cross-functional collaborations and create impactful marketing collateral.• Employ excellent communication skills to clearly articulate product value to diverse audiences and drive thought leadership through industry engagement.• Oversee digital marketing efforts, leveraging strategic planning and analytical skills to align with customer needs and business objectives.• Adapt to dynamic environments, managing priorities to achieve business goals, while promoting a culture of diversity and work-life balance. Show less

Irvine, California

• Developed and executed PR strategies to promote transportation infrastructure projects and garner community support.• Maintained strong relationships with elected officials, agencies, community leaders, and the public.• Acted as the main media contact, ensuring timely and accurate communication.• Created tailored messaging and materials for diverse stakeholders.• Organized public meetings and forums to gather feedback and address concerns.• Integrated PR goals into project… Show more • Developed and executed PR strategies to promote transportation infrastructure projects and garner community support.• Maintained strong relationships with elected officials, agencies, community leaders, and the public.• Acted as the main media contact, ensuring timely and accurate communication.• Created tailored messaging and materials for diverse stakeholders.• Organized public meetings and forums to gather feedback and address concerns.• Integrated PR goals into project planning processes.• Monitored media and public sentiment, addressing issues proactively.• Developed crisis communication plans to mitigate reputational risks.• Analyzed PR effectiveness using KPIs like media impressions and community feedback. Show less

Sierra Madre, California

• Collaborated with City Manager, Department Directors, and Elected Officials to create strategic communication materials for web, social media, and print.• Developed crisis communication plans for social media to manage potential emergencies effectively.• Managed website content for accuracy and user-friendliness.• Oversaw production of digital newsletter, including content creation and distribution.• Created promotional materials like pamphlets and flyers for city programs and… Show more • Collaborated with City Manager, Department Directors, and Elected Officials to create strategic communication materials for web, social media, and print.• Developed crisis communication plans for social media to manage potential emergencies effectively.• Managed website content for accuracy and user-friendliness.• Oversaw production of digital newsletter, including content creation and distribution.• Created promotional materials like pamphlets and flyers for city programs and events.• Wrote and edited communication materials, ensuring consistency and clarity.• Prepared presentations and talking points for public meetings and media interviews.• Conducted data analysis of web and social media metrics for performance assessment.• Produced original digital content, including graphics and videos, to engage residents.• Developed integrated marketing strategies to promote city initiatives across multiple channels.• Led social media content calendar development and engagement growth.• Created informative content to drive awareness and follower growth.• Monitored and responded to community engagement on social media platforms. Show less

Pasadena

• Managed a digital newsletter with 420,000 subscribers, ensuring engaging and timely content.• Updated a digital event calendar with 3,000 annual events, ensuring accuracy.• Produced a video newsletter for social media and cable TV, highlighting important updates.• Conducted public outreach to engage stakeholders, fostering positive relationships.• Analyzed marketing campaign data for optimization.• Measured campaign success with KPIs and analytics.• Developed… Show more • Managed a digital newsletter with 420,000 subscribers, ensuring engaging and timely content.• Updated a digital event calendar with 3,000 annual events, ensuring accuracy.• Produced a video newsletter for social media and cable TV, highlighting important updates.• Conducted public outreach to engage stakeholders, fostering positive relationships.• Analyzed marketing campaign data for optimization.• Measured campaign success with KPIs and analytics.• Developed integrated marketing initiatives aligned with organizational goals.• Wrote press releases for new programs, ensuring clear messaging.• Copy edited marketing materials for accuracy and consistency. Show less

Los Angeles Metropolitan Area

• Developed and executed strategic communication plans and PR campaigns for diverse clients.• Cultivated relationships with media contacts, securing coverage across print, broadcast, and online platforms.• Crafted press releases, pitches, and communication materials to convey client messages effectively.• Orchestrated media interviews, press conferences, and promotional events.• Conducted focus groups to gather insights for PR strategies.• Monitored media and social… Show more • Developed and executed strategic communication plans and PR campaigns for diverse clients.• Cultivated relationships with media contacts, securing coverage across print, broadcast, and online platforms.• Crafted press releases, pitches, and communication materials to convey client messages effectively.• Orchestrated media interviews, press conferences, and promotional events.• Conducted focus groups to gather insights for PR strategies.• Monitored media and social conversations, providing timely updates to clients.• Collaborated with internal teams to integrate PR with marketing strategies.• Provided strategic guidance on reputation management and crisis communication.• Analyzed PR campaign effectiveness using metrics like media impressions.• Stayed updated on industry trends and emerging PR technologies. Show less

Greater Los Angeles Area

• Developed and executed strategic communication plans and PR campaigns for diverse clients.• Cultivated media relationships to secure coverage across print, broadcast, and online outlets.• Created press releases, pitches, and communication materials to convey client messages effectively.• Coordinated media interviews, press conferences, and publicity events.• Monitored media and social conversations, providing timely updates to clients.• Collaborated with internal teams to… Show more • Developed and executed strategic communication plans and PR campaigns for diverse clients.• Cultivated media relationships to secure coverage across print, broadcast, and online outlets.• Created press releases, pitches, and communication materials to convey client messages effectively.• Coordinated media interviews, press conferences, and publicity events.• Monitored media and social conversations, providing timely updates to clients.• Collaborated with internal teams to integrate PR with marketing initiatives.• Provided strategic counsel on reputation management and crisis communication.• Analyzed PR campaign effectiveness using metrics like media impressions.• Stayed updated on industry trends and emerging PR technologies. Show less

Greater Los Angeles Area

• Strategic Communication Leadership: Directed comprehensive communication plans aligning organizational goals with strategic objectives, notably boosting awareness and demand among the Latino community in Los Angeles, in line with LALCC's economic development vision.• Innovative Program Development: Led organization-wide initiatives fostering community engagement and economic empowerment, showcasing adept management of large teams and timely project execution for impactful… Show more • Strategic Communication Leadership: Directed comprehensive communication plans aligning organizational goals with strategic objectives, notably boosting awareness and demand among the Latino community in Los Angeles, in line with LALCC's economic development vision.• Innovative Program Development: Led organization-wide initiatives fostering community engagement and economic empowerment, showcasing adept management of large teams and timely project execution for impactful outcomes.• Diverse Community Engagement: Demonstrated cultural competency in executing public health outreach and PR campaigns, enhancing community relations and showcasing LALCC's commitment to diverse economic development.• Digital Marketing Expertise: Transformed LALCC's digital presence through an online newsletter and website redesign, enhancing stakeholder engagement. Established and grew social media presence, expanding reach and community awareness.• Community Awareness Programs: Designed and executed programs showcasing LALCC's mission and services via multiple channels for maximum impact and engagement. Show less

Downey California

• Strategic Marketing Leadership: Led internal and external marketing strategies to elevate awareness and demand for healthcare services, positioning the hospital as a community healthcare leader and supporting lead generation and brand visibility goals.• Public Health Advocacy: Directed comprehensive public health outreach efforts, blending public relations with community engagement to enhance the hospital's service reputation. Created and executed campaigns promoting health… Show more • Strategic Marketing Leadership: Led internal and external marketing strategies to elevate awareness and demand for healthcare services, positioning the hospital as a community healthcare leader and supporting lead generation and brand visibility goals.• Public Health Advocacy: Directed comprehensive public health outreach efforts, blending public relations with community engagement to enhance the hospital's service reputation. Created and executed campaigns promoting health initiatives, contributing to community well-being and hospital brand equity.• Cross-Channel Marketing Coordination: Managed web and print collateral production and distribution, optimizing content to maximize reach and engagement. Utilized data insights to refine messaging and enhance campaign performance, demonstrating proficiency in marketing analytics.• Holistic Public Relations Management: Drove diverse public relations initiatives, from event coordination to media relations, elevating the hospital's community profile and bolstering public perception while supporting strategic marketing objectives. Show less

Greater Los Angeles Area

• Community Engagement Pioneer: Strategically planned and executed impactful, free community events spanning music, arts, crafts, and children's programming. These initiatives significantly boosted local engagement, aligning with CSR goals and enhancing public relations efforts.• Volunteer Coordination Expert: Directed diverse volunteer teams with exceptional leadership and project management skills, ensuring seamless event execution and fostering community spirit.• B2B… Show more • Community Engagement Pioneer: Strategically planned and executed impactful, free community events spanning music, arts, crafts, and children's programming. These initiatives significantly boosted local engagement, aligning with CSR goals and enhancing public relations efforts.• Volunteer Coordination Expert: Directed diverse volunteer teams with exceptional leadership and project management skills, ensuring seamless event execution and fostering community spirit.• B2B Partnership Success: Negotiated partnerships with local businesses to secure donated services, showcasing strong B2B marketing and negotiation skills. These collaborations enriched event offerings and reinforced the company's commitment to community collaboration.• Event Management Excellence: Demonstrated meticulous attention to detail and organizational prowess in day-of event stage management. This role was pivotal in ensuring smooth event operations, enhancing attendee experience, and bolstering the organization's reputation for memorable community gatherings. Show less

Montebello, California, United States

Classroom student tutor

Disruptive Strategy

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Crisis/Emergency/Disaster Management

Activities and Societies: Management

Business Administration/Marketing Management, Business, Management, Marketing, And Related Support Services

Education record

Education record