Erik Hulbert Email & Phone Number

Seattle, Washington, United States

• Optimize Paid Search and Fixed Media campaigns for Tier 2 LMA Groups in the Northeast Region.
• Managed a book of business of ~$3 Million annually.
• Worked collaboratively with sales and product teams to enhance brand messaging and customer targeting.
• Investigated marketing systems and processes to identify better ways to build, track, and optimize campaigns.
• Planning media buys through Endemic and BT publishing partners and worked with the publishers to ensure ad flights kept to budget and were optimized to peak performance.
• Analyzed metrics from advertising campaigns, and other digital strategies to identify and capitalize on potential areas of improvement.

Seattle, Washington

• Managed a team of 10 Advertising Analysts running advertising strategies for GM car dealership totaling up to $15 million annually.
• Client facing, working directly with my team’s clients to resolve any issues that needed special attention.
• Went with members of my team on the road to work with their dealers in person to build better relationships and personalize their advertising strategy.
• Measured customer satisfaction with surveys, polls and questionnaires. Reached out to dealers who returned low scores to see what we could do better for them
• Took on special projects to. build and/or refine processes in our department.
• Coached the Analysts on their advertising performance and provided tips based on my years of previous experience and industry best practices.

Seattle, Washington, United States

• In addition to the standard Senior Analyst duties, I also took on the following responsibilities:
• Leading Weekly Team meetings including agenda setting and discussion leading.
• Represented the team in cross functional meetings with BI, Product and other relevant teams to help improve the tools, reports and processes for our team
• Working with Tier 2 advertising program leadership to help guide the direction of the program
• Leading monthly one-on-ones with all Tier 2 Senior Analysts discussing topics from best advertising practices to career pathing.

• Optimize Paid Search and Fixed Media campaigns for Local Automotive Groups in the Northeast Region
• Managed a book of business up to $20 Million annually
• Creating paid search copy for the automotive dealers and optimizing for the greatest effectiveness
• Media buying with BT and Endemic media publishers to maximize KPIs according to the clients advertising goals
• Work with Sales Consultant to recommend advertising strategies based on available models and demand in the dealers' markets.
• Set KPIs, built benchmarks, and measured performance on recurring basis.

Seattle, Washington, United States

• Crafting and managing digital advertising campaigns for car dealerships while managing a book of busi1ness of $1.5 Million annually.
• Working through Google AdWords and Bing/Microsoft AdCenter to analyze and optimize Paid Search campaigns
• Working with client on crafting messaging for digital display and retargeting advertising
• Working directly with the clients to create strategy that matches their goals
• Monitoring results for optimization and recommendations to the client.

Masters Of Divinity, Theology And Religious Vocations

Bachelor Of Arts (B.A.), Political Science And Government