Erik Johnson, M.S. Email & Phone Number

Washington Dc-Baltimore Area

• Exceeds sales goals, achieving a 10% share increase in the premium category and driving 22% growth in Deep Discount brands, consistently maintaining an 80% KPI success rate.• Partners with Division Manager to develop high-impact, territory-specific strategies and optimize product distribution in target markets.• Establishes and nurtures relationships with major retail chains, resulting in expanded market penetration and heightened brand presence through strategic point-of-sale placements.• Spearheads price strategy alignment, promotional updates, and product visibility initiatives, ensuring an aggressive, competitive stance in all retail engagements.

Washington Dc-Baltimore Area

• Contributed to a 30% uplift in brand engagement by designing and executing high-impact marketing strategies and campaigns.• Analyzed campaign metrics and prepared performance reports, directly driving insights that refined strategy and improved ROI.• Boosted social media growth by 50% in 6 months through targeted content creation and audience engagement tactics.

Baltimore, Maryland Area

• Led a team of 35 brand ambassadors, achieving a 40% year-over-year increase in program goals while growing independent retail partners by 50% in six months.• Managed a $400,000 budget for promotional events, delivering meticulous weekly reconciliations and strategic spending to maximize reach.• Regularly briefed RJ Reynolds' brand leadership on campaign effectiveness, securing additional resources and influencing the national promotional calendar

Washington D.C.

• Delivered a 12% sales boost by executing Heineken USA events with precision, including Perfect Pour and Man of the World activations, ensuring brand alignment and maximum on-premise impact.• Orchestrated a team of 20 brand ambassadors across key accounts, executing targeted promotional campaigns that led to a national rollout of the initiative.• Built a network of strategic partnerships with regional sales teams, aligning on training and execution for seamless cross-functional cooperation.