Erik Keptner Email & Phone Number

United States

Board member of a privately held grocery wholesale and multi-unit retail company headquartered in Baltimore, MD.

Develop winning strategies for CPG companies, retailers, and marketing service providers to accelerate their growth. ► Guided top global consumer packaged goods company in positioning their new trade terms to major U.S. retailer.► Helped retail transformation agency improve communication of its value proposition and ideate future capability development.► Honed global loyalty services company’s value proposition and communication. Aided in prioritizing digital product development.► Consult for various private equity investors on market dynamics and growth opportunities in retail, CPG, and marketing technology.I am available for full-time, interim, or consulting opportunities with retailers, retail and marketing service providers, and health care companies.

Philadelphia, Pennsylvania, Us

Led merchandising, marketing, and ecommerce/digital strategy; oversaw multibillion-dollar P&L. Staff: ~250; Member, Executive Leadership TeamIdeated/executed strategic plan to refresh brand, improve product assortment and value proposition, increase customer retention, fuel unprecedented ecommerce growth, and create a more agile and efficient marketing/merchandising infrastructure.► Elevated brand image and drove improved consumer consideration and trial from under-indexed target audience through the launch of a new brand identity, positioning, and marketing/merchandising campaign.► Developed nimble marketing plan and team to communicate fluid Covid vaccination eligibility requirements, achieving faster speed-to-market than competitors and over indexing 40% above fair market share. Model became gold standard for marketing.► Trimmed turnaround time for delivering marketing initiatives from weeks to days/hours while eliminating millions of dollars in agency spend by creating in-house/agency hybrid model. ► Realized double-digit inventory turn improvement and increased market share by refreshing dated merchandise assortment with more consumer-trending, highly profitable, BFY brands.► Accelerated digital marketing strategy, propelling revenues by 67%, representing tens of millions of dollars, by expanding 3rd-party delivery and marketing channels ► In one year, crafted concept for and launched first-of-its-kind “Whole Health” store prototype (8 stores) that exceeded rate of return ~10% and became foundation for store remodeling program. ► Introduced cost of goods (COGs) initiative to gain incremental funding from product suppliers to reinvest in business, on track to deliver tens of millions of dollars in annualized COGs savings.► Revamped loyalty program, pricing, and promotions, creating a fully personalized digital customer experience that reduced costs by $25M year one and was projected to double consumer reach and drive retention.

Keasbey, Nj, Us

Chief Marketer for ShopRite, PriceRite Marketplace, The Fresh Grocer, and Dearborn Market brands. Directed digital commerce, analytics, advertising, corporate merchandising, own brands, and digital media initiatives. Managed multimillion-dollar budget and staff of 100; held marketing oversight for $18B retail sales. Budget: $20M; Staff: 100 ; 350 StoresBuilt roadmap to realize double-digit sales growth and compete on price against established and emerging grocers.► Dramatically increased ShopRite Own Brands sales and penetration. Gained share in marketplace, achieved growth exceeding that of national brands, and significantly improved customer acceptance and purchase rate.► Scaled ecommerce channel and expanded capacity by creating one of the country’s first e-commerce automated micro-fulfillment stores. ► Led strategic pricing transformation program, investing identified COGs savings back into reduced everyday prices to take market share from competitors. Analyzed product promotions and realigned to improve customer engagement and loyalty.

1506 Ma Zaandam, Nl

Led marketing and merchandising functions for most profitable division in portfolio. Staff: 100+; Operating Committee MemberOverhauled merchandising/marketing strategy, reversing share erosion and achieving YoY growth despite deflationary market.► Gained 100+ bps in food channel share, 70+ bps in all outlet share growth (with no net new store growth), 900+ bps in Net Promoter Score (setting historic levels), and 900 bps in associate engagement KPI.► Implemented new pricing program that delivered strong volume lift, while improving competitive price position and enhancing price image by 400+ bps. ► Revised loyalty program to achieve multimillion-dollar improved cost efficiencies. ► Developed innovative store-within-a-store format to accelerate beer/wine sales growth by 50%+ with projected 20% ROI.

1506 Ma Zaandam, Nl

Chief marketer for multibillion-dollar retail support office, serving 770+ stores. Developed new brand positioning, architecture, and standards for each retail banner and private brand portfolio. Integrated customer analytics into assortment, pricing, promotions, marketing, and vendor selection. Led aggressive/innovative development of social, mobile, ecommerce, and loyalty programs. Upgraded advertising and CRM systems, improving operational efficiency. Managed multimillion-dollar budget and staff of 170. Member of Executive Board and Board Member, Modiv MediaLed organizational change and digital acceleration initiatives enabling scale, efficiency, and competitive advantage. Captured hundreds of millions of dollars in incremental sales while taking millions of dollars of cost out of business.► Integrated 2 operating companies into one support organization with centers of excellence model, garnering headcount synergies of 25% and additional administrative cost savings of $6M annually. ► Championed development of industry-recognized mobile shopping application, Mobile SCAN IT! via joint venture with venture-backed company Modiv Media. Later negotiated stake in Modiv Media to Catalina, yielding 400% ROI. ► Developed loyalty and targeted marketing programs that delivered hundreds of millions of dollars in incremental annual sales. ► Introduced new customer-centric pricing model that became company best practice.

Carlisle, Pa, Us

Carlisle, Pa, Us

Carlisle, Pa, Us

Carlisle, Pa, Us

Carlisle, Pa, Us

University Park, Pa, Us

Master Of Business Administration (Mba), Marketing

Bs, Public Policy