Erik Keptner Email & Phone Number

As a Chief Marketing Officer and Chief Merchandising Officer, CEOs rely on me to create the strategic blueprint to build new revenue streams, reinvigorate stagnant brands, and drive innovation. Unlike many of my industry peers who have not served in both capacities, my experience as a Chief Marketer AND Chief Merchant enables me to develop a more cohesive customer value proposition, and better align internal marketing and merchandising teams on shared objectives. I’ve held direct ownership of the P&L and can link marketing investments to top- and bottom-line results to drive commercial transformation. My approach embraces both the art and science of marketing, as I blend brand marketing and performance marketing to optimize brand recognition, loyalty, and profitability. My experience spans some of the most recognized consumer brands in the nation, including Rite Aid, ShopRite, Stop & Shop, and Giant. I’ve launched new brands and store concepts, turned around underperforming channels, expanded e-commerce value proposition/capabilities, and implemented innovative solutions and technologies to streamline workflows, build efficiencies, save money, and provide a more seamless customer experience. I’m known for my ability to build trusting, collaborative relationships with peers, the CEO, board members, and partners. My leadership style and attention to strategic levers and tactical execution has resulted in consistently exceeding employer and customer expectations.Areas of Expertise:Strategic Planning | Business Transformation | Product Innovation | Channel Development | Mergers & Acquisitions | Turnaround Management | Marketing Strategy | Sales Leadership | Data Analytics | E-Commerce | Omnichannel Marketing | Brand Management | Category Management | Merchandising Leadership | Media Strategy | External Communications / Public Relations | Digital Marketing / Performance Marketing | Social Media | Advertising | Consumer Insights / Customer Experience | Product Sourcing / Assortment / Inventory | Own Brands / Private Label Marketing & Merchandising | Loyalty / CRM / Personalization Programs****************************************************************************************************Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry leadership.****************************************************************************************************

Listed skills include Marketing Research, Marketing, Advertising, Sales Management, and 49 others.