Erik Mora Email & Phone Number

North East

- Commanding sales growth and team operations in the New England region.- Leading company initiatives and account management at major supermarket chains in the North East.

Miami, Florida, United States

We are a food sales and service broker connecting natural, organic, and multicultural products from around the world to the US and Latin America markets through Foodservice, Retail and Industrial channels.

Greater Boston

New England

• Increased sales operation in New England by 25% from $12 million in 2014 to $15 million in 2017.• Redesigned sales territory in 2015 to create new route resulting in year-over-year double digit growth in MA.• Responsible for account development and customer relationship at major supermarket chains such as Market Basket, Hannaford’s and Shaw’s. • Led a bilingual team of 20+ Sales Representatives and Merchandisers.• Successfully negotiated with major area distributors to grow channel sales. • Coordinated customer support activities such as store openings, product demonstrations, section setups, resets, and new item introductions. • Accountable for total sales volume and service for New England region.

New England Division

• Managed account relationships with decision makers at major supermarket chains that represented 600+ stores and over $37 million in revenue.• Improved GOYA’s product portfolio mix and promotional strategies at Stop & Shop, Market Basket, Shaw’s/Star Market, Price Chopper & Big Y, resulting in double digit growth from 2012 to 2014.• Created sales channels and chain specific programs for 100+ brokers facilitating sales goals reach. • Analyzed syndicated data such as Nielson & Geoscape for demographic opportunities to maximize area sales.• Orchestrated deliveries with warehouse traffic teams and implemented warehouse programs increasing product distribution efficiency. • Presented and executed successful go-to-market strategies for over 20 new product introductions.• Awarded GOYA’s “G Club Member” ring in 2012 for sales growth of over 10%.

Southern Ma

• Worked closely with vendor partners such as Coke, Pepsi, Nabisco, Frito Lay and GOYA, to discuss sales plans and orders, exceeding the 5% sales increase goal for five consecutive years.• Drove corporate brand sales as store captain from 3% to 22% penetration by effectively cross-merchandising and ensuring proper in-stock positions directly impacting the store’s Gross Profit.• Led weekly sales & merchandising conference calls for 14 stores resulting in improved sales plans execution.• Reached the goal of reducing Non-Perishable backroom inventory by 5% in 2008, 2009 and 2010.• Achieved record breaking sales on Christmas week in 2010 and on Easter week in 2011.• Accountable for daily operations of Dairy, Frozen, Grocery, General Merchandise and Health & Beauty Care departments.

Southern Ma

• Improved Front-End customer tracking study scores by 25 points to be removed from Focus-Store status.• Managed all store donations, projects and events for the local community. • Responsible for the recruitment, hiring, and orientation of the store’s staffing needs.• Supervised Front-End, Cash Office, and Service desk operations while ensuring customer satisfaction.

Bachelor Of Science, Marketing

Certificate, International Business

Alumni