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Energetic and dynamic Sales Executive with 18+ years of experience in the CPG Industry with roles in Regional Territory Sales, Key Account Management and Supermarket Retail Management. Proven track record in leading diverse teams and sales account growth. Expertise in market analysis, new product launch, and positioning. Excellent communication, customer service, and organizational skills.
United Food Brands, Llc
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Ne Regional Sales ManagerUnited Food Brands, Llc Sep 2019 - PresentNorth East- Commanding sales growth and team operations in the New England region.- Leading company initiatives and account management at major supermarket chains in the North East.
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Managing Partner - New EnglandMgf Global Trader Mar 2019Miami, Florida, United StatesWe are a food sales and service broker connecting natural, organic, and multicultural products from around the world to the US and Latin America markets through Foodservice, Retail and Industrial channels.
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Principal ConsultantMsource Consulting Llc Jan 2018 - Feb 2019Greater Boston
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Area Sales ManagerTropical Cheese Industries Inc. Sep 2014 - Oct 2017New England• Increased sales operation in New England by 25% from $12 million in 2014 to $15 million in 2017.• Redesigned sales territory in 2015 to create new route resulting in year-over-year double digit growth in MA.• Responsible for account development and customer relationship at major supermarket chains such as Market Basket, Hannaford’s and Shaw’s. • Led a bilingual team of 20+ Sales Representatives and Merchandisers.• Successfully negotiated with major area distributors to grow channel sales. • Coordinated customer support activities such as store openings, product demonstrations, section setups, resets, and new item introductions. • Accountable for total sales volume and service for New England region. -
Key Account ManagerGoya Foods May 2012 - Aug 2014New England Division• Managed account relationships with decision makers at major supermarket chains that represented 600+ stores and over $37 million in revenue.• Improved GOYA’s product portfolio mix and promotional strategies at Stop & Shop, Market Basket, Shaw’s/Star Market, Price Chopper & Big Y, resulting in double digit growth from 2012 to 2014.• Created sales channels and chain specific programs for 100+ brokers facilitating sales goals reach. • Analyzed syndicated data such as Nielson & Geoscape for demographic opportunities to maximize area sales.• Orchestrated deliveries with warehouse traffic teams and implemented warehouse programs increasing product distribution efficiency. • Presented and executed successful go-to-market strategies for over 20 new product introductions.• Awarded GOYA’s “G Club Member” ring in 2012 for sales growth of over 10%. -
Non-Perishables / Assistant Store ManagerStop & Shop Feb 2007 - Apr 2012Southern Ma• Worked closely with vendor partners such as Coke, Pepsi, Nabisco, Frito Lay and GOYA, to discuss sales plans and orders, exceeding the 5% sales increase goal for five consecutive years.• Drove corporate brand sales as store captain from 3% to 22% penetration by effectively cross-merchandising and ensuring proper in-stock positions directly impacting the store’s Gross Profit.• Led weekly sales & merchandising conference calls for 14 stores resulting in improved sales plans execution.• Reached the goal of reducing Non-Perishable backroom inventory by 5% in 2008, 2009 and 2010.• Achieved record breaking sales on Christmas week in 2010 and on Easter week in 2011.• Accountable for daily operations of Dairy, Frozen, Grocery, General Merchandise and Health & Beauty Care departments. -
Customer Service / Assistant Store ManagerStop & Shop 2005 - 2007Southern Ma• Improved Front-End customer tracking study scores by 25 points to be removed from Focus-Store status.• Managed all store donations, projects and events for the local community. • Responsible for the recruitment, hiring, and orientation of the store’s staffing needs.• Supervised Front-End, Cash Office, and Service desk operations while ensuring customer satisfaction.
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Operations InternStop & Shop 2001 - 2005
Erik Mora Skills
Erik Mora Education Details
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Marketing -
International Business -
InroadsAlumni
Frequently Asked Questions about Erik Mora
What company does Erik Mora work for?
Erik Mora works for United Food Brands, Llc
What is Erik Mora's role at the current company?
Erik Mora's current role is NE Regional Sales Manager.
What is Erik Mora's email address?
Erik Mora's email address is e_****@****ese.com
What is Erik Mora's direct phone number?
Erik Mora's direct phone number is +197374*****
What schools did Erik Mora attend?
Erik Mora attended University Of Massachusetts Dartmouth, Università Per Stranieri Di Siena, Inroads.
What skills is Erik Mora known for?
Erik Mora has skills like Inventory Management, Grocery, Management, Merchandising, Customer Service, Store Management, Forecasting, Inventory Control, P&l, P&l Management, Marketing Strategy, Retail Management.
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