After gaining extensive experience in strategy development, paid and organic social media, leadership, and brand development, I was ready to step into a management role. Fat Pants Brewing Company provided the perfect opportunity to lead a three-person team and shape the marketing direction for an entire business.At Fat Pants, I audited our tech stack, ran paid performance campaigns, managed PR activations, oversaw the marketing budget, hired for two new roles, overhauled the organic… Show more After gaining extensive experience in strategy development, paid and organic social media, leadership, and brand development, I was ready to step into a management role. Fat Pants Brewing Company provided the perfect opportunity to lead a three-person team and shape the marketing direction for an entire business.At Fat Pants, I audited our tech stack, ran paid performance campaigns, managed PR activations, oversaw the marketing budget, hired for two new roles, overhauled the organic social media strategy, and built a more cohesive brand image. These efforts led to increased revenue, viral social content, stronger team structure, more effective tech integrations, successful event marketing, and impactful PR activations. Show less

As a Social Media Strategist at Soona, I honed my expertise in short-form video content, consistently creating engaging videos that reached vast audiences. My work significantly contributed to establishing a unique and creative brand image for Soona, showcasing the company's innovative culture.I also embraced leadership opportunities while at Soona. This included directing content shoots, collaborating with C-suite executives on strategy, and delivering a leadership talk at the annual… Show more As a Social Media Strategist at Soona, I honed my expertise in short-form video content, consistently creating engaging videos that reached vast audiences. My work significantly contributed to establishing a unique and creative brand image for Soona, showcasing the company's innovative culture.I also embraced leadership opportunities while at Soona. This included directing content shoots, collaborating with C-suite executives on strategy, and delivering a leadership talk at the annual company conference. Additionally, working in a startup environment taught me valuable lessons in operational organization, team structure, and creating efficient/scalable internal systems. Show less

Working at Haworth Marketing + Media was my introduction to specialization. Unlike my multi-disciplinary role at Design Mode, my focus at Haworth was entirely on managing paid social media campaigns. I created audiences, built campaigns, managed budgets, organized data, and reported strategic insights. This experience taught me how to use the Facebook/Instagram Ads Manager to reach specific audiences and how to analyze data to glean relevant insights.

Design Mode was my introduction to the world of marketing. Being a small consultancy, my responsibilities varied across many specialties including content creation, client relationship management, and research/strategy development. Most notably, display ads I created are still used at MSP International Airport. This experience provided valuable insight into the full marketing process, from conceptual strategy development to execution.