Building up a new international company based on a unique and patented robotic solution that is redefining what is possible in industrial robot welding

Consultancy within management, sales, eksport sales, marketing, strategy.Consultancy and interim management for small and mid sized international companies working world wide within FMCG, BtC and BtB.Focus on sales strategy, execution and go to market plans on export markets world wide.

Turn around and optimizing of two companies merging into one organization with focus on web trade, BtB sales and event planningGeneral management, international sales, key account management, organizational development

Responsible for building up a marketing department and integration into sales organization.Identify and opimize distribution set up Worldwide. Strategy plan 2017.

Sales and profit responsibility including price and marketstrategy, optimizing of cost prices, KPI´s and indentification of marketsDevelopment and implementation of overall company strategy as well as implemention of product strategies in order to optimize sales and profitability WorldwidePLC management of existing protfolio as well as identification of new product Development projectsManagement of international organization of 15 persons in Denmark, US and Germany with 5 persons in direct referencePart of top management group as well as part of management group in Diagnostic Group  

Responsible for maintenance and development of market position for Mac Barens branded products worldwide. The product portfolio includes pipe tobacco, RYO-tobacco, water pipe tobacco and smokefree tobacco.Market identification and development, export sales management for both existing and new markets.Commercial responsibility, including responsibility for contribution margen, for Mac Barens sale in the Danish market (the main market). Key account responsibility for all imported products.Main focus has as well been innovation and business development in relation to the companys strategic position in the tobacco market as well as in other business areas that are expected to be potential contributors to the future company. Focus of innovation and development of products, categories, concepts and business areas.Part of the companys top management group as well as participants in board meetings.

* Business development* Strategis development* Category and brand developement* Market and profit monitoring* Commercial responsibility* World wide portfolio management* Management of department with product managers, marketing coordinator, product specialist, graphics and business development manager

In cooperation with national and regional sales managers responsible for establishing and implementation of a brand new business unit based on sales and marketing of products to kids and teenagers as e.g. juice, fruit drinks, cheese products and long life milk products. As business unit manager I was commercial responsible for the total contribution margen in the business unit.Tasks included implementation of sales systems, sales follow up, optimization of earning, optimization of product portfolie, development and implementations of promotions.Responsible for negotiation and optimizing of Arla Foods total media spending in the Middle East

Responsible for allokation and optimizing of significantly two digit million marketing budget. Responsible for negotiation of Orklas total media spending in Denmark.Main tasks was promotion planning and implementation, product portfolio evaluation, handling of sales and price structure, market analysis and communication strategy.Management of product group organization responsible for chips, nuts and various snack products