Erik Nygren Email & Phone Number

Hovås

Gothenburg, Västra Götaland County, Sweden

As a Sales Representative for Lexus, I was responsible for searching and driving my sales, building long-term customer relationships. My role involved understanding clients' needs, presenting tailored vehicle options, and guiding customers through the purchasing process, ensuring a premium experience that aligned with Lexus' high standards of luxury and service.In addition to my sales responsibilities, I also managed the marketing activities for Lexus in Western Sweden. This included… Show more As a Sales Representative for Lexus, I was responsible for searching and driving my sales, building long-term customer relationships. My role involved understanding clients' needs, presenting tailored vehicle options, and guiding customers through the purchasing process, ensuring a premium experience that aligned with Lexus' high standards of luxury and service.In addition to my sales responsibilities, I also managed the marketing activities for Lexus in Western Sweden. This included developing and executing regional marketing strategies, coordinating events, and enhancing brand presence across multiple channels. By effectively combining my sales expertise with strategic marketing efforts, I played a key role in expanding Lexus' market share and elevating the brand's visibility in the region. Show less

Göteborg

Jag lämnar mitt uppdrag på Pour. Söker ny utmaning med mer långsiktig uppdragsgivare.

Borås, Sverige

I was hired to try and do a makeover and turnaround of the brand.The path they had taken in distrubution was with a lot of mistakes. We needed to restart and focus on stronger retailers with brands that are well known and respected.The collection was not up to standard regarding quality and attention to details. This we had to focus on making better. We also had a challenge in the pricing witch was of target.The marketing of the brand was not represented online or else where as it… Show more I was hired to try and do a makeover and turnaround of the brand.The path they had taken in distrubution was with a lot of mistakes. We needed to restart and focus on stronger retailers with brands that are well known and respected.The collection was not up to standard regarding quality and attention to details. This we had to focus on making better. We also had a challenge in the pricing witch was of target.The marketing of the brand was not represented online or else where as it should be.They had also been careless with their outlet distribution witch held the brand back.The team around the brand was good but they had no working plan.I set up to try and make changes that would se results within 3 seasons.Unfortunately the owners had no patience and no strength to hold out. Show less

Gothenburg

Borås

In 2003 I was hired as sales and marketing executive for the brand Morris Stockholm.We were nothing and just starting working on our first collection.The aim was to be the new preppy brand and give brands such as Ralph Lauren and Gant some serious competition. Their target group of customers were getting old and we wanted to get the younger preppy customer a new brand, a brand not tainted by their fathers. We also had more focus on narrow fit which was a void. Black and grey brands were… Show more In 2003 I was hired as sales and marketing executive for the brand Morris Stockholm.We were nothing and just starting working on our first collection.The aim was to be the new preppy brand and give brands such as Ralph Lauren and Gant some serious competition. Their target group of customers were getting old and we wanted to get the younger preppy customer a new brand, a brand not tainted by their fathers. We also had more focus on narrow fit which was a void. Black and grey brands were ruling Scandinavia and we wanted to change that. We were the odd one out at the Vision fashion fair in Copenhagen when we presented the first collection i februari 2004. We were no immediate success but people got interested. I was let in as partner in 2006 after some struggling years.It took us 5 years to be in a position were we were the front brand of major retailers in Scandinavia. We were consistent and true to our set up direction and it paid of.I was proud and happy to have proven everyone wrong when I left the company in 2014 with 23 employed and a fantastic customer base diverted from a young stylish 15 year old boy to an elegant gentleman of 65. We had then also successfully in 2013 launched our lady collection. The turnover goal set up from the beginning was now also reached, over 10 million Euros. Show less