Erik Ritchie

Erik Ritchie Email and Phone Number

Chief Executive Officer at EnChroma, Inc. @ EnChroma, Inc.
Erik Ritchie's Location
San Rafael, California, United States, United States
Erik Ritchie's Contact Details
About Erik Ritchie

Leader with 25-year record of creating value through organizational strategy, operations, and product/brand development for consumer, technology, and financial products around the world. Deep knowledge of eCommerce operations, product merchandising, marketing, and supply chain.

Erik Ritchie's Current Company Details
EnChroma, Inc.

Enchroma, Inc.

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Chief Executive Officer at EnChroma, Inc.
Erik Ritchie Work Experience Details
  • Enchroma, Inc.
    Chief Executive Officer
    Enchroma, Inc. Jan 2021 - Present
    Berkeley, California, Us
    EnChroma's mission is to help those with color vision deficiency (CVD) access more life's colorful experiences and moments. Our glasses help the estimated 350 million people in the world who are color blind experience a broader spectrum of clear, vibrant color for the first time in their lives. It is a product that can literally change people’s lives. One in 12 men (8%) and one in 200 women (.05%) are color vision deficient (CVD); an estimated 13 million in the United States and 350 million worldwide. While people with normal color vision see over one million shades of color, those with color vision deficiency are estimated to see only about 10% of hues and shades. For them, many colors appear muddled, muted, washed out and indistinct.Our patented lens technology is engineered with special optical filters that increase the separation between color channels to help people with color blindness see colors more vibrantly, clearly and distinctly. A recent study by world-renowned color vision scientists at the University of California, Davis, and France’s INSERM Stem Cell and Brain Research Institute, demonstrated the effectiveness of EnChroma’s lens technology.
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  • Qind
    Chief Commercial Officer
    Qind May 2018 - Jan 2021
    QIND believes in empowering wellness through CBD and in my role as Chief Commercial Officer I help drive our merchandising, marketing, and technology operations to ensure more people can reap the healing benefits of cannabis.
  • Zenni Optical
    Chief Commercial Officer / Vp, Ecommerce
    Zenni Optical May 2016 - May 2018
    Novato, Ca, Us
    At Zenni, the largest online provider of prescription eyewear, I lead a talented team of professionals responsible for all Merchandising, Marketing, UX/UI, and IT functions. Together we focus on our continued growth and the creation of outstanding customer experiences and the delivery of fun, fashionable, and affordable eyewear to our 10 million+ fans.
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  • Salt Branding
    Principal, Svp Strategy
    Salt Branding Sep 2011 - Apr 2016
    San Francisco, Ca, Us
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  • Stanford Graduate School Of Business
    Director Of Marketing, Executive Education
    Stanford Graduate School Of Business Aug 2008 - Apr 2011
    Stanford, Ca, Us
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  • Astone
    Director Of Brand Communications
    Astone Nov 2007 - Aug 2008
    Us
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  • Visual Resource
    Director Of Brand Communications
    Visual Resource Jan 2005 - Nov 2007
    Us
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  • Graham And Associates
    Vice President
    Graham And Associates 2002 - 2004
    San Francisco, Ca, Us
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  • Ymi? Advertising
    Vice President, Client Services
    Ymi? Advertising 2001 - 2002
  • Fmg Marketing
    Vice President, Client Services
    Fmg Marketing 2000 - 2001
  • Rd/Fox Advertising
    Executive Vice President
    Rd/Fox Advertising 1994 - 2000

Erik Ritchie Skills

Integrated Marketing Strategy Brand Development Marketing Strategy Marketing Brand Management Start Ups Advertising Digital Strategy Management Strategic Partnerships Digital Marketing Brand Architecture Entrepreneurship Branding And Identity Public Relations Social Media Marketing Marketing Communications Positioning Creative Direction Online Advertising E Commerce Crm Strategic Planning Online Marketing Market Analysis Marketing Research Product Marketing Customer Insight Content Strategy Digital Media Market Research Creative Strategy Mobile Marketing Competitive Analysis Social Media User Experience Corporate Communications Email Marketing Direct Marketing Lead Generation Interactive Marketing B2b Marketing Multi Channel Marketing Corporate Branding Web Analytics Product Management Marketing Management Media Planning Sem

Frequently Asked Questions about Erik Ritchie

What company does Erik Ritchie work for?

Erik Ritchie works for Enchroma, Inc.

What is Erik Ritchie's role at the current company?

Erik Ritchie's current role is Chief Executive Officer at EnChroma, Inc..

What is Erik Ritchie's email address?

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What is Erik Ritchie's direct phone number?

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What are some of Erik Ritchie's interests?

Erik Ritchie has interest in Environment.

What skills is Erik Ritchie known for?

Erik Ritchie has skills like Integrated Marketing, Strategy, Brand Development, Marketing Strategy, Marketing, Brand Management, Start Ups, Advertising, Digital Strategy, Management, Strategic Partnerships, Digital Marketing.

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