Erik Rockel Email & Phone Number

Oxnard, California, United States

Oxnard, California, United States

Agoura Hills, California

Agoura Hills, California

Seattle, Washington

Product strategy, development, and management, including financial analysis on major business opportunities for technical apparel systems. Extended responsibilities include forecasting, budgeting, and assessment of working capital requirements to support business pipeline, production and materials sourcing and strategy, QA, and support of sales with major dealers, distributors and end users.

Seattle, Wa

Strategy, development, and management technical apparel and accessories for special markets. Key directive to articulate a vision for the company’s future in expanded markets. Additional responsibilities include support of direct and online / e-commerce sales and merchandising, vendor / supplier management, including on-site factory. Direct involvement in marketing strategy and implementation, including public relations, print/web media, and social media.

Capturing new business and sustaining existing business through direct B2B and B2C interaction. Development of sales and marketing programs, public relations, social media, and grass roots marketing efforts. Integral in targeted product development, including product choices, features, positioning, packaging, launch strategy, and life-cycle management.

Norfolk, Va

Actively liaised between the Executive Committee and other staff members to spearhead design, development, and execution of products, brands, sales and marketing strategies for the Protective Gloves/Gear and Warrior Wear (apparel & footwear) product categories. Consistently completed objectives within time and budget requirements. Performed a broad spectrum of positioning, packaging, pricing, promotion, distribution, forecasting, and budgeting duties. Integrated extensive research to determine client needs and objectives. Built and managed key client and vendor relationships to bolster sales and profitability. Selected Accomplishments:• Successfully launched the Warrior Wear apparel line in 2006 including, boots, socks, pants, shirts, headwear, and outerwear.• Completely re-designed existing glove line (20+ models) to improve function, construction quality, and aesthetics and developed 15 new glove models.

Oxnard, Ca

Developed and launched targeted marketing strategies including direct mailings (electronic and post), national advertising, and public relations. Demonstrated dynamic communication skills, effectively creating and producing quality marketing tools, correspondence, forms, and related written collateral. Performed day-to-day marketing duties, including website and catalog production, advertising, product development/launches, packaging, and tradeshow organization. Conducted market analysis to analyze data and apply findings toward creating new and fresh marketing initiatives. Actively liaised between internal departments and outside agencies and vendors to assess marketplace conditions, perform competitor analyses, and innovate effective and unique marketing strategies.