Outgoing, focused, project, program, product, category, and brand manager, adept at leading cross functional teams from business case development through completion. Seasoned in domestic and offshore sourcing and vendor management. Experience in contract review, development, and compliance for vendor, licensing, and OEM agreements as well as government and other agency regulatory review and compliance. Substantial sales and marketing experience in both B2B and B2C / Direct to Consumer business. I am a true brand ambassador who excels at communicating key messages effectively to customers, salespersons, and stakeholders.I have a successful background in product strategy; targeted development and launches of new products and brands, boosting brand equity and sales of existing products, and improving the bottom line through strategic cost reductions and efficiencies. My results are achieved through developing and executing short-term action plans aligned with long-term strategies. Specialties: Business case development, project prioritization, multi-tasking, brand building, brand management, project management, program management, new product development, new product launches, product management, product life cycle, product positioning, merchandising, online / e-commerce merchandising, market analysis and consumer research, voice of customer, marketing communications, public relations, public speaking, domestic and international sourcing, vendor relations management, marketing strategy and execution, domestic and international business development / sales, performance textiles, apparel & accessories, protective gear, camping and outdoor products, footwear, eyewear, molded, machined & extruded metal products, small electronics