Marketing leader and strategic adviser working with growth-stage companies that offer technology solutions to employers, health plans, providers, accountable care organizations, as well as consumers. Developed understanding of health policy, healthcare delivery models, and health promotion. Strengths include strategic planning and marketing, brand management, value proposition design, demand generation, account-based marketing, PR and communications, channel development, product management, as well as research and analysis. Recognition, Learning & Professional Development: Frost & Sullivan Marketing Thought LeaderHarvard Business Publishing/Alight – Leading to TransformPhilips Green Belt Program (MEDIC) – Consumer Channel OptimizationFire Brands – Value Proposition House Development (Voice of the Customer)Buyer Persona Institute – Buyer Persona Master ClassPragmatic Marketing – Pragmatic Marketing Framework, Practical Product Management, Pragmatic RoadmappingHuthwaite – SPIN SellingUnderhill Training and Development – Powerful PresentationsBrooks Healthcare Consultants – Strategic Account PlanningLearning International – Professional Selling Skills
Listed skills include Product Management, Marketing Strategy, Strategic Planning, Competitive Analysis, and 34 others.