Develops and manages the company’s relationships with OEMs, social media publishers and telecom carriers throughout the Western Hemisphere, ensuring that all EA mobile titles are properly optimized and monetized throughout the ecosystem.Oversees the company’s lucrative relationships with universally-recognized companies (i.e. Samsung, Microsoft, Sony, Lenovo, Xiaomi, Huawei, Intel, Qualcomm, Nvidia, Verizon, ATT, Sprint, T-Mobile, American Movil, Telefonica and others. Evaluates and recommends emerging technologies to determine the business case for engaging with consumers on potential new platforms.Globally manages Facebook, making certain that the publisher’s web and mobile platforms are optimized for EA titles. Assists in evaluating and recommending of new Facebook technologies for EA. Instrumental in designing and leading the company’s mobile advertising efforts; develops new monetization vehicles that support EA IP. Team with the company’s game studios located worldwide, devising strategies to monetize content on behalf of the OEMs and telecom providers.Evaluates new revenue models endemic to the digital transmission of mobile gaming:FreemiumAd SupportedSponsorshipStreamingManages employees in several geographies worldwide.Social MediaPartnership ManagementRevenue GrowthMobile AdvertisingPlatform DevelopmentNew Product and Service Introductions Solution Development Micro-transactions

Designed and implemented the business plan for securing technology / content partnerships and acquisitions for a developer of content delivery systems in support of mobile technologies.Drafted the business plan that enabled the company to monetize a series of patents for mobile devices.Strategic PlanningLicensing Partnership Management Business Modeling Venture CapitalPlatform Development Product PlanningPatent Monetization

Started venture-funded software and marketing company with a business model that provides a marketing and activation platform solution for the aggregation of new talent in music, the performing arts and sports. Created customized, immersive marketing campaigns for partner brands, building brand equity and drive targeted activation. Oversaw concept and development of iPhone applications. Arranged syndication relationships with Dish Network, Comcast and Verizon.Generated incremental revenues by shifting business direction from an advertising-based consumer site to one focused on white label marketing relationships with leading brands.Developed strategic partnerships with AEG, C3, Google, MySpace, Facebook, Buzz Media, Spin Magazine, Universal Records, Warner Music, Sony Music and Microsoft. Strategic PlanningMarket DevelopmentStaff TrainingPartnership ManagementProduct PlanningMarket ResearchNew Product and Service Introductions Mobile Advertising

Directed business development and programming for a venture-funded company providing technology infrastructure, network monitoring and aggregates live video programming for mobile phone and broadband offerings on behalf of telecommunications companies worldwide. Developed and implemented programming strategy and business models for products on mobile and broadband platforms. Engaged and supported content providers as new video and audio initiatives arose. Drove internal product planning to better incorporate unique content provider needs into future MobiTV offerings. Signed 80+ carriage agreements with leading content providers. Developed and managed relationships with all major studios and TV networks.Led strategy and acquired content for mobile telephone, smart phone and IPTV offerings in several global markets.List of partnerships included: Disney, ESPN, Fox Sports, Fox News, Fox Cable, NBC-Universal, MSNBC, Bravo, The Weather Channel, Turner Networks, Discovery Networks, CBS, Rainbow Media, Viacom, Scripps and AETN. Led strategy and acquired content for mobile telephone, smart phone and IPTV offerings in several global markets.Strategy PlanningM&AContent AcquisitionNew Product and Service IntroductionsProduct PlanningSolution Development Partnership ManagementPlatform Development

Led business development and programming initiatives for a publicly-traded company; designed and produced computer systems with digital music player, camera, and mobile phone targeted at the youth market. Negotiated 60+ content and application deals with software developers, various games providers, record labels, studios and television networks.Set up retail distribution channels with partners, Circuit City, Best Buy, Comp USA, and Fry's. Original Programming Platform Development New Product and Service Introductions Business Process Improvement

Led business development initiatives for public company providing service and infrastructure support software for broadband service providers. Facilitated growth from 900K broadband subscribers to 20M subscribers. Sourced and integrated additional 3rd party content into BroadJump / Motive software offerings distributed by service providers. Sought new markets for provisioning technologies and developed strategies for market entry. Led company focus on the wireless and cable markets. Facilitated M&A initiatives for cable technology companies.Developed relationships and secured content in the video, music, games and utilities sectors.Market ResearchPartnership ManagementMarket DevelopmentNew Product and Service Introductions

Advised chief technology officer on design and implementation of interactive television applications, appropriate partners to engage and supporting infrastructure to deliver. Developed and executed operational plan to implement market-leading interactive services.Strategic PlanningPlatform DevelopmentContent Acquisition Business Improvement

Developed and executed third-party infrastructure, application, and content strategy for start-up interactive television platform provider. Crafted, launched and implemented the Liberate PopTV, a technology development program for 3rd-party interactive TV Created.Developed the PopTV Variety Pack, a pre-packaged walled garden of content used by network operators during market trials composed of content provided by 40+ partners from leading television and Internet companies.Directed creative services organization of 13.Partnership ManagementBusiness DevelopmentContent AcquisitionPlatform Development

Served as first outbound marketing person hired to focus on Java platform. Planned and implemented Java Developer Connection, which grew to 1M members with a staff exceeding 200. Business DevelopmentPartnership ManagementPlatform Development