Erik Soderlund Email & Phone Number

Hired to start and grow Backgroove Audio channel business from the ground up with U.S. independent record stores. Backgroove is the premiere US manufacturer of high quality turntables, speakers and countless record accessories. Backgroove also has its own indie re-issue label, Backgroove Records.

Eden Prairie, MN, US

Manage Channel Sales for both Video and Audio products lines.

Eden Prairie, MN, US

Manage domestic Channel Sales for Pointmaker commercial video products.

Minneapolis, MN, US

Proven leader with more than 20 years of experience in professional audio, video and IT sales. Responsible for all aspects of channel sales and end user pull through in given territory. Specialize in bringing AV and UC together through the channel and through end user engagement. Consistently recognized as top #1 or # 2 sales person within organization.

Minneapolis, MN, US

Managed all aspects of Vaddio channel sales with Integration, AV, Pro Video and IT partners throughout 28 states in the Western, Central and Northeastern regions of the U.S. As the first sales person hired in 2003, brought nationwide territories from $0 to multi-million dollar annual producers. Currently responsible for the largest revenue producing.

Sold video network management software to C level customers directly and through channel relationships. Top sales person second quarter after hire.Consulted on GUI integration with agnostic endpoint/bridging device control for end-to-end solution.Created partnerships with synergystic companies for product integration and ultimately acquisition.

Sold large video network management software packages to large state networks for scheduling and endpoint/MCU automation.

Channel Sales to K-12, Higher Ed markets.

Bachelor Of Arts (B.A.)

Education record