• Analysed the business opportunities in a new "patent pending" Prepay system. Developed a strategy and selecting focus area for proof of concept.• Established structure in the supply chain management,• Developed and build pricing structure for sales channels ensuring profitability• Speeded up the product development process and time to market by increasing customer interaction.• Identifying the major global players on the supply and the sales side within the photo industry, prioritized and established contact.• Generated the first sales national and internationally to large retailer chains.• Have started negotiation with external partner, with the aim to take the business and the concept to the next level on an international scale.

Dissertation (The Management Challenge) and industry research project on the subject:What is the future role and function of the national dealer in the global business environment?Electives: 1) Knowledge management 2) The project bashed organisation

• National commercial management of product segment.• Product management from main international supplier • Key account management large companies with multiple sales levels and long lead time• Cross functional coordination of activities on sale and marketing of the three business areas of the product segment. • Project management responsible in product segment

• Strategy and business development• Sales management and marketing activities• Internal Process and quality improvement • Employee management, coaching and development

• Initiated the setup of a local Supplier network consisting of 6 companies with at total 180 employees, enabling the companies to act as a solution supplier • Coordinating sales and marketing activities

• Sales management and marketing activities• Responsible for product development and construction/design• Internal Process and quality improvement • Employee management, coaching and development

• Responsible for sales through a Agent in Sweden, and direct sales in Finland and Germany• Technical product and production flow planning, Measurement tool quality responsible according to ISO 9002.• Project management on large Danish customer’s development project.• Sourcing from subcontractors.