Erik Westerlund

Erik Westerlund Email and Phone Number

CEO at Kondator @ Kondator
Erik Westerlund's Location
Greater Stockholm Metropolitan Area, Sweden
About Erik Westerlund

Hi,After almost 10 years professional experience, I now finally have figured out what is important for me in my professional life. I need to be part or lead an organization or lead an organization who have the same goal and values as I have. What industry is less important, what would like to be achieved though, that is what triggers me. If it is in an area where I feel that the offer contributes to something good, then you have a 100% motivated Erik.i have mainly been working in Retail (Privat Label), Furniture and interior industry.Always been working in manager positions.Over my whole career I have delivered increased sales, brand value and market share. Either as part of a team or leading teams or companies.I have now been working with marketing both nationally and internationally, both B2C and B2B.The last 4years I been working in management positions leading teams or now as CEO.I like to be in the planning process for new businesses and then execute on them.I have a strong track record of achieving set up goals, mostly the result has been better then targeted. I have always also been part of the team setting the targets…If you’re looking for someone who shall manage your business according to existing routines, then I’m not the one you’re looking for. My motivation and inspiration come from developing a business.Erik Westerlund

Erik Westerlund's Current Company Details
Kondator

Kondator

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CEO at Kondator
Erik Westerlund Work Experience Details
  • Kondator
    Chief Executive Officer
    Kondator Nov 2017 - Present
    Stockholm, Sweden
    Creating a increased sales, with focus on international sales. Sales through sales team, distributors and agents. Guiding the company through a generation shift in staff.Focusing on new type of customers to increase sales.Building brand that is trusted and have a clear value adding effect to the market.Brand awareness doubled.Significant brand value increase. New type of customers because of that.
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  • Kondator
    Head Of Marketing
    Kondator Nov 2015 - Oct 2017
    Stockholm, Sweden
    Creating a completely new strategy for the company. Thereafter a new B2B brand platform. The new brand platform purpose was to help the company to reach its new targeted customers.Sales is up 45% since the new strategy was introduced and a significant change of customers aligned with the new targeted customers.As before we had to reach out to customers to make them come to us, customers today come to us for partnerships.Key learnings: Changing a company culture is tough. With collaborations in your personal network you can make up for many of the challenges of working on a smaller budget. The differences in B2C and B2B marketing and sales. The hugh impact you get when you’re the first in a established market to rejuvenate your brand and offer.
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  • Coop Sverige
    Brand Project Manager
    Coop Sverige Jan 2013 - Oct 2015
    Stockholm, Sweden
    As part of a team in of three we rebuilt a retail Privat label brand platform. The brand portfolio consisted of four brands. The goal was to retarget the existing brands with a new purpose and strategy to the market. Everything built on quantitative and qualitative data. Main partner for strategic brand building was Identity work.After that we relaunched the brands with all market activities to support our new aspired targets.We managed to create a significant increase in sales, brand strength and brand awareness during the period.Main learnings: Data driven strategic marketing. The need of involving different teams in different stages when reforming large brands. In retail, always have the staff in the stores or online with you. Include and energize them and the output of your strategic work will multiply.
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  • Coop Inköp & Kategori Ab
    Project Manager In Private Label Development
    Coop Inköp & Kategori Ab Sep 2010 - Dec 2012
    Stockholm, Sweden
    Project manager for Privat label product development.All type of food categories.Sales up 15% during my period in e very established market.

Erik Westerlund Education Details

Frequently Asked Questions about Erik Westerlund

What company does Erik Westerlund work for?

Erik Westerlund works for Kondator

What is Erik Westerlund's role at the current company?

Erik Westerlund's current role is CEO at Kondator.

What schools did Erik Westerlund attend?

Erik Westerlund attended Linnaeus University, University Of Gävle, University Of Macau.

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