Erik Wolff

Erik Wolff Email and Phone Number

Director, Acquisition & Retention Solutions at Lexis Nexis Risk Solutions | Marketing Analytics Leader @ LexisNexis Risk Solutions
Erik Wolff's Location
Greater Philadelphia, United States, United States
Erik Wolff's Contact Details

Erik Wolff personal email

n/a
About Erik Wolff

Experienced Marketing Analytics and Measurement Leader with a Product Management foundation. Proven track record of leading analytical teams in pushing the envelope in the world of connecting disparate data silos, navigating walled gardens, and leveraging/cultivating first party data driven measurement solutions to measure the ROI of various advertising mediums. Passionate about understanding who the customer is and what they need in order to facilitate targeted advertising to help meet said needs.Specialties: Leadership | Marketing Strategy | Analytics Strategy | Incrementally Testing | Audience Creation and Targeting | Retention Marketing | Business Intelligence & Visualizations | A/B Testing | Competitive Analysis | CLV/CAC Optimization | CRM | Marketing Performance MeasurementCPCU Designation

Erik Wolff's Current Company Details
LexisNexis Risk Solutions

Lexisnexis Risk Solutions

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Director, Acquisition & Retention Solutions at Lexis Nexis Risk Solutions | Marketing Analytics Leader
Erik Wolff Work Experience Details
  • Lexisnexis Risk Solutions
    Director, Acquisition & Retention Solutions
    Lexisnexis Risk Solutions May 2023 - Present
    Alpharetta, Ga, Us
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  • Geico
    Senior Director, Marketing Analytics & Measurement
    Geico Oct 2022 - Apr 2023
    Chevy Chase, Md, Us
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  • Geico
    Director, Marketing Analytics & Measurement
    Geico Jun 2019 - Oct 2022
    Chevy Chase, Md, Us
    Responsible for GEICO's Marketing Analytics and Measurement vision and operations which includes:- developing and standing up durable, future-proof, and publisher-agnostic Adtech solutions to promote both onboarding and measurement via GEICO's first-party data- facilitating the use of various techniques like Marketing Mix Modeling, incrementally testing, Multi-Touch-Attribution to provide durable ROI insights to support data driven marketing decisions- leading teams to ingest and connect disparate data sources like log files via double-blind cleanrooms to support in-channel and MTA solutions- overseeing team that supports CRM through analytics, audience/segmentation creation to ensure data is used to advertise the right message to the right customer at the right time- managing the creation and maintenance of automated ROI dashboards and reporting to supporting Marketing Strategy & Budget planning
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  • Geico
    Senior Manager, Marketing Analytics
    Geico Jul 2018 - Jun 2019
    Chevy Chase, Md, Us
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  • Geico
    Manager, Marketing Analytics
    Geico Aug 2016 - Jul 2018
    Chevy Chase, Md, Us
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  • Geico
    Product Manager
    Geico Jan 2013 - Aug 2016
    Chevy Chase, Md, Us
    Responsible for the revenue/policy growth and P&L for the Virginia Product, DC Product and Military Product. Responsibilities include:-managing a team of analysts to monitor product health KPIs-implementing new product enhancements and features to improve segmentation-gaining buy-in from stakeholders (internal & external) on strategy changes to promote growth and profitability
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  • Geico
    Product Analyst
    Geico Jun 2009 - Jan 2013
    Chevy Chase, Md, Us
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Erik Wolff Skills

Insurance Business Analysis Casualty Insurance Property And Casualty Insurance Sales Data Analysis Sas Sql Customer Research Customer Retention Underwriting Linear Models Product Analysis Chartered Property Casualty Underwriter Leadership Product Management Microsoft Office Microstrategy Customer Experience Marketing Strategy Digital Marketing Attribution Business Intelligence Strategic Planning

Erik Wolff Education Details

  • Penn State University
    Penn State University
    Finance

Frequently Asked Questions about Erik Wolff

What company does Erik Wolff work for?

Erik Wolff works for Lexisnexis Risk Solutions

What is Erik Wolff's role at the current company?

Erik Wolff's current role is Director, Acquisition & Retention Solutions at Lexis Nexis Risk Solutions | Marketing Analytics Leader.

What is Erik Wolff's email address?

Erik Wolff's email address is ew****@****ico.com

What schools did Erik Wolff attend?

Erik Wolff attended Penn State University.

What skills is Erik Wolff known for?

Erik Wolff has skills like Insurance, Business Analysis, Casualty Insurance, Property And Casualty Insurance, Sales, Data Analysis, Sas, Sql, Customer Research, Customer Retention, Underwriting, Linear Models.

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