Erik Öborn Email & Phone Number

Stockholm, Stockholm County, Sweden

In my role at Royal Schedule, I'm at the forefront of driving the commercial strategy that encompasses a wide array of responsibilities. This involves not just leading sales and enhancing customer support but also overseeing financial management and steering the strategic direction of the company. As we venture into international markets, my tasks include everything from ideation and planning to executing our growth initiatives. The essence of my work lies in the management of diverse work streams, ensuring the seamless integration of our services as a pioneering digital layer in AI scheduling.Additionally, I hold a position on the Board of Directors at Royal Schedule. I bring a strategic perspective to our endeavors and help chart the course for our future growth and innovation.

Stockholm, Stockholm County, Sweden

Responsible for innovation and carving out a new business area for Noviral.Leading the development, growth, and innovation of a new business area of creating a digital occupational healthcare platform. We created a new concept where partners are used for healthcare and Noviral acts as a digital layer between partners and end-users.At the start of the project, workstreams included ideation, design work, and development of the concept as well as setting requirements for different releases. Over time, as the business area grew, responsibility included overseeing all aspects of operations such as; marketing, branding, sales, and development. The team consists of 10+ people including internal resources working with sales, marketing, and branding as well as an outsourced software development team in Sri Lanka and Sweden. Direct reports of five team members.

Stockholm, Stockholm County, Sweden

End-to-end responsible for all aspects of managing the business; focus on expansion and sales of Noviral products outside of Sweden. Started business from scratch and reached sales of about 20MSEK within the first 12 months with a healthy profit. Team size of four in Stockholm plus a couple of consultants.Role included; budget ownership, hiring new team members, customer acquisition, client relationships, sourcing products, marketing, etc. Noviral was founded with the mission to help businesses cope with the covid-19 pandemic. Today the company is a trusted partner for diagnostic point-of-care tests by over 1,000 companies. The business was partly a subsidiary of Noviral Sweden and was acquired in full by Noviral Sweden in Q2 2021.

Colombo, Western Province, Sri Lanka

Responsible for end-to-end integration of new hotel bedbanks into TUI Future Market Platforms. Workstreams involved analysis of hotel portfolio, commercial agreements and negotiations, technical requirements for implementations and Q&A.Part of a remote the product team in TUI Future Markets working across multiple stakeholders in Spain, Germany, Portugal and Brazil.

New Delhi Area, India

I joined TUI India in an exciting ramp-up phase of the online business, following a major shift in strategy from the company being a classical tour operator to a becoming an e-commerce business. This has created a start-up atmosphere within the TUI Group where setting up new processes and strategies is part of the day to day work.My area of responsibilities includes managing and enhancing relevant KPI’s for the business area, such as sales, traffic & conversion. In the role, I also look after several development projects to further enhance the TUI India platform as well as the complete “TUI ecosystem”. The local environment is agile & performance driven. The multinational structure enhances my development within skills such as clear communications, intercultural skills, expectation setting, and stakeholder management.

Hannover Area, Germany

Future Markets India: Business Development / Product OwnerNew Delhi, India 04/18 - 08/18Part of shaping the strategy and business ideas for the re-launch of TUI India with a purely digital approach. Initially, part of building the business plan. The work included a lot of research, strategy, and budget-related topics. Once the business plans got approved I shifted fully towards preparing for the role of Heading the Online B2C Business.Team Manager - TUI DXGran Canaria, Spain 02/18- 03/18Managing an area with five service representatives, ten hotels and with approximately 1 300 new arrivals per week. Work included to spend time in the resort as well as carry out office tasks and administration. Main target: increase sales and service scores by motivating the team to go the extra mile.Future Markets Portugal: digital / productLisbon, Portugal 10/17- 01/18TUI Portugal was at the time still a start-up environment within TUI. The project involved setting up a base for digital marketing and developing the selling platform TUI Smart (a dynamic travel platform for B2B and B2C customers). The project included: implementation of email marketing software & automation, creating landing pages, understanding user flows, drawing on-boarding processes, mapping out customer journeys processes and based on the insights requesting new features to the development team.Future Markets (India)Hannover, Germany 07/17 - 10/17Business Development – Implementation of a new sales system for the Indian market focusing on direct sales, ”TUI Micro Sales". Project scope included idea formulation and research, trail, implementation, and rollout strategy.Group CRM & AncillariesLuton, UK 03/17-06/17Market Research/New Products: Competitor review with the objective to come up with new ancillary products and improvements for TUI Nordic. Besides increased knowledge about ancillaries, the project provided deeper insight into working with digital platforms for CRM & customer engagement.

Stockholm, Sweden

Member of analyst team creating data driven analysis and strategies for Bonnier Broadcasting's digital transformation. Supporting managers with data and analysis on development of various key metrics.

Stockholm, Sweden

The company imported Kenyan glassware, re-branded it and sold it in Sweden, using direct sales as a distribution channel. Founding the company provided a great learning experience including setting up the company from scratch and managing all aspects of the business.

Uppsala, Sweden

A cross-functional role, workining with sales and project management on the local market while supporting the management team in setting the strategy and tactics for expansion into the US market.

Uppsala, Sweden

Project evaluating alternatives for funding and different providers of capital. Project findings were used for the new shares issuance in the end of 2013 and when the company issued its IPO in 2014.

Stockholm, Sweden

Part-time project manager with responsibility for existing clients. Work included communication with the clients and serving their needs by planning and executing offered services.

Stockholm, Sweden

Worked in close collaboration with the founders with regards to direct sales and business development. The main development project was to create a new automatized online sales process.

Master Of Science (M.Sc.) In Business & Management, Specialization In Management, Business Administration And Management, General

Activities and Societies: Mentee, SSE Ambassador Program

Msc Finance

Exchange semester

Ideation - Creating A Business Idea

Ideation - Creating a Business Idea (7,5 ECTS)

Bachelor Of Science, Business & Economics, Accounting And Business/Management

Activities and Societies: Head of Company Relations - SASSE Handelsdagarna career fair, 2013 Winner of the Student Swedish Championship.

Upper Secondary School, Social Sciences

Activities and Societies: Managing a UF (young entrepreneur ) company 2010

Courses (Remote), Computer Science

Introduction to computer science (7,5 ECTS) Basic programming Java (7,5 ECTS)