• Creative head behind all ceramic objects and products sold in online and offline channels.• Generates strong partnerships with businesses and customers through collaborations or output needs. • Manages the web shop at laro-ceramics.com and runs digital campaigns via Facebook Business Manager.• Produces photo and video content for the online shop and socials accounts of Laro Ceramics.

• Develop content strategy aligned with short-term and long-term marketing targets• Collaborate with marketing and design teams to plan and develop site content, style and layout• Create and publish engaging content• Edit, proofread and improve writers’ posts• Liaise with content writers to ensure brand consistency• Optimize content according to SEO• Use content management systems to analyze website trafficand users engagement metrics• Manage content distribution to online channels and social media platforms to increase web traffic• Develop an editorial calendar and ensure content team is on board• Ensure compliance with law (e.g. copyright and data protection)• Stay up-to-date with developments and generate new ideas to draw audiences attention

• Lead the creation and implementation of the brand's assets, digital strategies and marketing campaigns.• Managed the topline and bottomline sales revenue of the brand. Generated CEs and P&Ls with the Marketing department.• Secured sponsorships by pitching in roadshows and maintaining good relationships with the company's advertisers.• Brand-policed content produced under the website and social media pages of MEG magazine.• Provided creative direction and copywriting assistance for the website and social media content.• Oversees the brand's monthly cover and feature shoots with local and international personalities.

• Managed the Lazada store page. Responded to message inquiries and facilitated product stocks.• Oversees the social media pages and responded to customer inquiries.• Produced high quality content and photographs of the products for Lazada and the social media pages.

Represented the country in the international business competition Asian Students Venture Forum in Seoul, South Korea

• Trained to become the active sales force of AIESEC University of the Philippines Diliman.• Fostered the organization's sustainable bazaar by collating advertisers and participants.

• Created and released publicity materials (posters and videos) through social media accounts.• Spearheaded the art and brand direction of all ad materials.

• Organized and executed program orientations for exchange volunteer participants.• Designed publicity materials and wrote content for the brochures.