Erika Back Email & Phone Number

New York, Ny, Us

New Haven, Ct

Greater New York City Area

Blue State BluesRevolutionary Baits CompanyTexas A&MBLINKTIGER 21JuliskaDefinition 6SPARKSFocalOpsBlue BuffaloRedesigned brand communications for clients in Connecticut and New York City.• Revitalized TIGER 21’s brand standards and internal communications to ahigh-end aesthetic and reducing chair members’ meeting overhead• Developed a music video for an audience of 400 of North America’s high net-worth wealth creators, inspiring group morale

New York City Metropolitan Area

Redding, Connecticut

Developed brand identities, marketing communications, and environments for both local non-profits and Fortune 500 companies.• Discovered ways to improve the Yale School of Forestry’s semi-annual magazine sustainable efforts, and was able to switch to a fully biodegradable solution with consistent performance and price• Delivered a semi-annual magazine within a month to a circulation run of 4000 readers, inspiring reader artwork on social media and increasing consumer interaction• Designed and delivered an identity program to an eager and enthusiastic client after having been previously disappointed by 4 other studios• Devised a flexible identity program that will allow clients a distinctive look for an evolving 10-year program• Self initiated a responsive website update for the studio, managing and showcasing a portfolio of over 100 projects

South Norwalk, Ct

Advanced from a junior designer role after proving to be adept at client communications, project management, and successes from initial ideation to final deliverables. Directed and oversaw junior designers.• Orchestrated programmer to identify and diagnose opportunities to update client website; resulting in an 8x faster load speed and delivered within a week• Acted as brand manager for SiriusDecisions, and personally designed and animated 45 client presentations within two months• Managed up to 16 active projects and clients at a time, varying in project complexity, size, and timeline

Greater New York City Area

Designed printed campaigns, websites, identities, and applications. Refined project typography and layout, and rendered 3D models. Pre-pressed projects for vendor delivery and accuracy. Photographed client projects, prepared and dismantled photography equipment and studio.

Storrs, Ct

Met and arranged meetings with clients to discuss needs, and developed briefs and timelines. Designed and developed campaigns, using programs such as InDesign, Illustrator, Photoshop, and Dreamweaver. Proofread, pre-pressed, and packaged files to complete projects.Presented finalized concepts and projects to clients.

Mansfield, Ct

Redesigned web pages to improve customer experience and increased purchase rates by 200%. Diagnosed and debugged webpages to optimize page speed. Proposed, implemented, and designed visual aids and infographics to peak customer intrigue and update the company’s image.

Administered store execution displays on an international level. Identified target consumer needs to concept artwork for store launches while maintaining brand integrity. Researched store environments to contextualize future displays to ensure the most visually impactful designs. Streamlined and improved set up protocols.

To develop an educational tour and program for the museum. To create a lesson plan for teachers for the educational tour. To aid in family days, providing information and educational activities for children.

Study Abroad, Graphic Design

Attended Central Saint Martins

Bfa, Art, Graphic Design

Activities and Societies: Discovery Leadership Series, Launching Activism Via Art, University of Connecticut Women’s Club Ice Hockey (Club.

High School

Activities and Societies: North Haven Women's Ice Hockey Team (Founder), North Haven Women's Lacrosse Team (Founder), National Honor.