Erika Borges

Erika Borges Email and Phone Number

Retail Media | Loyalty | Marketing and Growth Executive @ Ste. Michelle Wine Estates
About Erika Borges

Passionate about driving growth and digital transformation, I’ve spearheaded marketing initiatives that generated $50M+ in revenue. With expertise in revitalizing brands, enhancing digital performance, and leveraging consumer insights, I've led teams to remarkable sales increases and improved conversion rates. I’ve had the unique opportunity of sitting on both sides of the desk, which allows me to leverage this perspective while building partnerships. With this skill in developing strategic partnerships and cultivating high-performance teams, I consistently attract Fortune 500 clients, secure major contracts, and optimize multi-million-dollar budgets. Dedicated to fostering collaboration and delivering actionable insights to executives, I bring an innovative approach and proven success to every endeavor. Let's connect and explore how I can add value to your organization.Alum: Starbucks, Safeway, Cardlytics, Fetch RewardsCore Competencies:Digital MarketingRetail Media / AdTechFMCG/CPG ExpertMarketing StrategyExecutive Level Relationship BuildingLarge-Scale Profitable Business ObjectivesConsumer InsightsPerformance MarketingRevenue GrowthStrategic PartnershipsTeam LeadershipSales Strategy & NegotiationsData AnalysisBudget ManagementClient Relationship ManagementOmnichannel MarketingMarket ResearchBrand RevitalizationPerformance ReportingCross-Functional CollaborationShopper Marketing

Erika Borges's Current Company Details
Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

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Retail Media | Loyalty | Marketing and Growth Executive
Erika Borges Work Experience Details
  • Ste. Michelle Wine Estates
    Head Of Marketing & Partnerships
    Ste. Michelle Wine Estates Dec 2023 - Present
    Woodinville, Washington, Us
    Established in 1933, Ste. Michelle Wine Estates is the leading Pacific Northwest wine company and among the most admired premium wine companies in the United States.
  • B3 Marketing Consulting Services
    President, Business Development
    B3 Marketing Consulting Services 2017 - Present
  • Fetch Rewards
    Sr. Director, Business Development
    Fetch Rewards 2021 - 2022
    Hybrid-Remote Workplace, Us
  • Cardlytics
    Sr. Director, Partnership Development
    Cardlytics 2018 - 2022
    Atlanta, Ga, Us
    Led the strategy and business development of grocery vertical, driving a remarkable $20M in net new revenue via hyper-targeted ad/promotions against 167M+ bank customers yielding ROI positive campaigns. Created first profitable, scalable and repeatable customer acquisition engine for grocery vertical resulting I13x business growth. Delivered 134% portfolio growth through account management and monetizing post-sales opportunities.
  • Starbucks
    Sr. Manager, Loyalty Partnerships
    Starbucks 2016 - 2018
    Seattle, Wa, Us
  • Starbucks
    Sr. Manager, Strategic Planning, Shopper Marketing
    Starbucks 2014 - 2016
    Seattle, Wa, Us
  • Mars Advertising
    Director Client Services
    Mars Advertising 2013 - 2014
    Southfield, Mi, Us
  • Acosta
    Director, Account Management
    Acosta 2010 - 2013
    Jacksonville, Fl, Us
  • Acosta
    West Region Marketing Manager
    Acosta 2008 - 2010
    Jacksonville, Fl, Us

Erika Borges Skills

Marketing Advertising Marketing Strategy Account Management Strategy Shopper Marketing Retail Customer Insight Leadership Integrated Marketing Direct Marketing P&l Management Brand Management Public Relations Strategic Partnerships Consumer Products Merchandising Cross Functional Team Leadership Market Research Digital Media Fmcg Crm Interactive Marketing Consulting

Erika Borges Education Details

  • Arizona State University
    Arizona State University
    Global Health
  • Arizona State University
    Arizona State University
    Medical Anthropology

Frequently Asked Questions about Erika Borges

What company does Erika Borges work for?

Erika Borges works for Ste. Michelle Wine Estates

What is Erika Borges's role at the current company?

Erika Borges's current role is Retail Media | Loyalty | Marketing and Growth Executive.

What is Erika Borges's email address?

Erika Borges's email address is cr****@****hoo.com

What is Erika Borges's direct phone number?

Erika Borges's direct phone number is +120920*****

What schools did Erika Borges attend?

Erika Borges attended Arizona State University, Arizona State University.

What are some of Erika Borges's interests?

Erika Borges has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Watching Auto Racing, The Arts.

What skills is Erika Borges known for?

Erika Borges has skills like Marketing, Advertising, Marketing Strategy, Account Management, Strategy, Shopper Marketing, Retail, Customer Insight, Leadership, Integrated Marketing, Direct Marketing, P&l Management.

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