I am an accomplished marketing leader skilled in developing and executing integrated strategic plans that engage audiences, increase awareness, drive demand and accelerate existing opportunities. With over 20 years of progressive experience in the healthcare and life sciences space, I’ve successfully led diverse initiatives spanning services, providers, products, and complex offerings in the US and EMEA and currently manage a global portfolio representing over $140M in revenue. Throughout my career, I have leveraged enduring intellectual curiosity, data, and insights with creative, traditional, and digital marketing philosophies to strike a balance – being the voice of the customer, C-suite, and internal and external stakeholders. I have extensive experience embracing challenges and opportunities to drive growth, increase engagement, and bolster corporate image, reputation, brand identity, and awareness. I’m respected for my truthfulness and natural ability to establish trust, encourage collaboration, and gain buy-in for a shared vision. Areas of Expertise: - Business and Marketing Strategy- Public and Media Relations - Content Creation and Marketing- Integrated Marketing Campaigns- Digital and Print Collateral - Copywriting and Editing - Project Management - Event Planning- Email Marketing - Website Content Development- SEO, SEM, PPC, Web Metrics, and Data Analysis - Marketing Automation - Social Media