I am committed to assisting emerging brands and start-ups in discovering their unique purpose and establishing a robust brand strategy from which they can thrive. My role involves crafting brand profiles, mission statements, logos, and essential branding components tailored to the needs of entrepreneurs.

• Promoted company’s brand portfolio across various marketingchannels such as print catalogs, websites, social media, and emailmarketing.• Devised a comprehensive marketing and communication strategy forsales team initiatives.• Identified the need and led the migration from NetSuite to Klaviyo emailservice provider.• Developed an editorial calendar to translate marketing objectives intocompelling creative strategies and campaigns, while also… Show more • Promoted company’s brand portfolio across various marketingchannels such as print catalogs, websites, social media, and emailmarketing.• Devised a comprehensive marketing and communication strategy forsales team initiatives.• Identified the need and led the migration from NetSuite to Klaviyo emailservice provider.• Developed an editorial calendar to translate marketing objectives intocompelling creative strategies and campaigns, while also monitoringCreative KPIs to assess campaign and program effectiveness.• Worked closely with brand partnership and retail sales teams tosupport their department goals and initiatives.• Reviewed and approved all creative copy, design, and deliverables toalign with marketing goals and branding standards.• Provided guidance and coaching to direct reports, while also offeringsupport and development plans to ensure their success. Show less

Results-driven and collaborative digital leader in luxury cosmetics, retail and eCommerce. With a focus on prestige design concepts, storytelling and execution, my goal was always to entice and fulfill the needs of our discerning customer in an increasingly saturated market.Using graphic design, best-practice UX and SEO strategies, my team excelled in high-converting email marketing, onsite content, SEO and digital marketing campaigns. Our goal was convert and retain customers by… Show more Results-driven and collaborative digital leader in luxury cosmetics, retail and eCommerce. With a focus on prestige design concepts, storytelling and execution, my goal was always to entice and fulfill the needs of our discerning customer in an increasingly saturated market.Using graphic design, best-practice UX and SEO strategies, my team excelled in high-converting email marketing, onsite content, SEO and digital marketing campaigns. Our goal was convert and retain customers by creating cross-channel, digital experiences that were not only striking but also easy to navigate. Show less

• Managed and maintained 80+ accounts across several categories.• Created and executed marketing strategies for brand and productlaunches.• Researched, negotiated and executed successful onboarding of over 20retail brand partners.• Monitored sales and inventory leading to maximum revenue per brand.• Optimized product detail page and brand landing pages with imagery,custom content and extensive details to stand out from competing sites.