Key clients Farming and Wildlife Group (East) - Managing membership/member events and implementation of new accounting system.Design Essentials - window concepts and implementation of seasonal layouts and schemes instore. Supporting owner with range planning and buying. The store was subsequently runner up Best Independent Retailer, Great British High Street Awards 2016.Skylar & Willow - designed and launched a range of bags and accessories. Chesterfords Preschool - website… Show more Key clients Farming and Wildlife Group (East) - Managing membership/member events and implementation of new accounting system.Design Essentials - window concepts and implementation of seasonal layouts and schemes instore. Supporting owner with range planning and buying. The store was subsequently runner up Best Independent Retailer, Great British High Street Awards 2016.Skylar & Willow - designed and launched a range of bags and accessories. Chesterfords Preschool - website redesign and updatesLuca James Hair - salon redesignInterior design for private clients Show less

Print 4 Business is a print, clothing and promotional product supplier; producing client specific corporate gifts, branded uniform and business printing.Key achievements.Set up in house embroidery and printing divisions; staff recruitment, production management, account management, introduction of staff contracts and appraisals, setting up individual online shops for customers, production of cinema advertising and website redesign.

Promoted to the Evans board to be responsible for the creative identity of the Evans brand internationally. Managed a department of 19 based both in Head Office and remotel,y responsible for all internal and external brand communication including photo shoots, window design, POS graphics, new store design, store modernisation programme, visual merchandising, home shopping catalogues, website design, press packs & shows.. Bi-weekly meetings with Group CEO to sell in new ideas and agree concepts… Show more Promoted to the Evans board to be responsible for the creative identity of the Evans brand internationally. Managed a department of 19 based both in Head Office and remotel,y responsible for all internal and external brand communication including photo shoots, window design, POS graphics, new store design, store modernisation programme, visual merchandising, home shopping catalogues, website design, press packs & shows.. Bi-weekly meetings with Group CEO to sell in new ideas and agree concepts and budgets. Key achievementsRebranded Evans including new corporate identity, photographic style, store design, home shopping catalogue, website.Designed and rolled out a new concept store including developing a new mannequin which was the first true plus size mannequin to be used in windows in the uk.Set up an exclusive contract with first plus size ‘supermodel’ Crystal Wren, who became the face of Evans. Updated photographic style of the brand during several photoshoots per year working with different photographers and make up artists in UK and worldwide to give the brand more of a fashion edge. Developed and shot the first Arcadia TV advertising campaigns. Selected by Sir Phillip Green to lead a project to revamp BHS womenswear. Show less

Promoted to Evans to establish a VM Department of 16 from scratch within a 12 month period.Revamped the brands window and layout stance and created a flagship differential programme and seasonal brand guidelines cascade process through the Retail teams (Model Store).Managed the brands new site opening and modernisation programme. Responsible for all internal communication

Following a restructure to separate the structure into individual brands, I worked within the Topman Board to develop the short and long term Topman Brand Strategy ((180 UK Stores and 60 internationally)Directed an external design agency to design the new flagship store design in Birmingham Bullring (LFL sales +52% YR) and engineered multi level specs for roll out and new stores within agreed budgets.Developed competencies for Brand Visual Staff and visual competencies rolled out to all… Show more Following a restructure to separate the structure into individual brands, I worked within the Topman Board to develop the short and long term Topman Brand Strategy ((180 UK Stores and 60 internationally)Directed an external design agency to design the new flagship store design in Birmingham Bullring (LFL sales +52% YR) and engineered multi level specs for roll out and new stores within agreed budgets.Developed competencies for Brand Visual Staff and visual competencies rolled out to all store staff. Responsible for weekly communications to stores on layout, promotions, POS and new product launches. Show less

Managing and developing the visual merchandising function responsible for the implementation of the visual proposition across Topshop, Topman and Miss Selfridge brands (500+ stores).Built the department from scratch to a high calibre team of 25 within 18months. Managed the £12.2m 2003 store modernisation and store opening programme across 50 sites including key flagship stores.Introduced and rolled out seasonal visual training for all store staff and ran the yearly ‘model store’… Show more Managing and developing the visual merchandising function responsible for the implementation of the visual proposition across Topshop, Topman and Miss Selfridge brands (500+ stores).Built the department from scratch to a high calibre team of 25 within 18months. Managed the £12.2m 2003 store modernisation and store opening programme across 50 sites including key flagship stores.Introduced and rolled out seasonal visual training for all store staff and ran the yearly ‘model store’ programme across the three brands to raise instore standards. Show less

Responsible for the strategic visual development and brand guideline implementation of the 14 Arcadia fascia’s; Topshop, Topman, Burton, Dorothy Perkins, Wallis, Evans, Warehouse, Miss Selfridge, Racing Green, Hawkshead, Principles for Men, Principles for Women, SU214 and Outfit. Working alongside each Brand Director and International Director to agree the brands visual proposition and communicate it effectively instore through POS, windows, displays, training and merchandising using… Show more Responsible for the strategic visual development and brand guideline implementation of the 14 Arcadia fascia’s; Topshop, Topman, Burton, Dorothy Perkins, Wallis, Evans, Warehouse, Miss Selfridge, Racing Green, Hawkshead, Principles for Men, Principles for Women, SU214 and Outfit. Working alongside each Brand Director and International Director to agree the brands visual proposition and communicate it effectively instore through POS, windows, displays, training and merchandising using written, face to face and and video guidelines.Managed the groups £60M ‘Brandmax’ space rationalisation programme following the acquisition of Sears; 900+ site relocations across the 14 brands in 18 months.Managing a team of 8 Regional Visual Managers (7 UK and 1 International Manager) to develop strategic solutions and training courses aligned with each Regional Directors Strategy. Show less

Responsible for the UK creative visual strategy in store and communication of visual direction and implementation within both company and franchise stores in the UK. Managing both field and head office visual merchandising teams and working closely alongside the Retail teams to ensure effective commercial implementation of the strategy. Presenting and selling in new window and in store concepts to the UK board and Franchisees. Analysing commercial effectiveness of each weekly promotion and new… Show more Responsible for the UK creative visual strategy in store and communication of visual direction and implementation within both company and franchise stores in the UK. Managing both field and head office visual merchandising teams and working closely alongside the Retail teams to ensure effective commercial implementation of the strategy. Presenting and selling in new window and in store concepts to the UK board and Franchisees. Analysing commercial effectiveness of each weekly promotion and new store layout. Development of visual implementation guidelines working with Worldwide teams to ensure consistency of visual identity worldwide. Show less

Responsibility for brand implementation across both company owned and franchise stores.Development of product merchandising guidelines for new products and new store layouts

Managing Country Casuals young fashion brand Koto with 7 UK stores covering buying, production management, window design and photo shoots. Also at this time I also worked as a freelance illustrator for the main Country Casuals brand pulling together in store communication of the new product lines and how to style them.

Completing administration for the in-house design and sampling department.