Erika Gutierrez Email and Phone Number

I lead a team of program managers, content and media editors focused on envisioning, acquiring, and developing tools and e-learning experiences and assessment programs in the areas of communication and media literacy, journalism, film, history, and student success. My goal is to create exceptional products that make a difference.I was recruited to grow the company’s budding lists with best-in-class offerings by innovating and filling gaps, overseeing and directing development, and driving marketing and advertising initiatives cross-functionally. The result is a full-service portfolio with successful products in every key market, brand recognition, industry leading first edition launches, and expansive digital and e-learning offerings. Extensive growth with a healthy upward trajectory. Multiple awards for Product of the Year.-Vision setting, thought leadership, and follow-through: 20+ new products, Extensive market research, analytical skills.-Transformational media: video assessment and skill coaching programs, ACES (normed self-assessment program), multi-media content, learning platforms, and digital tools.-Product management and content development: cross-functional development work with editorial, SMEs, product, engineering, UX, production, CX. Problem solver. Customer centric and agile approach to digital products and strong values around developing inclusive and equitable products and content for diverse audiences.-Product promotion: sales, marketing, and new product launches, and customer support and training that have taken me from universities and schools across the country to academic conferences, the Sundance Film festival, and Hollywood studios.-Portfolio management and team leadership: P&L responsibility, business strategy, projections, contracts, bids, and negotiations, partnerships, hiring and talent development and coaching.

Aggressively signed and developed products for western civilization and world history higher education courses, exceeding signing goals each year. Tripled the size of the list through increased sales of core titles and successful 1st edition print and digital publications, including Levack, et al. The West, Encounters and Tranformations; Stearns, et al, World Civilizations, AP Edition; and innovative online document initiatives. Responsible for list management, author relations, project development, contract negotiations, market research, product design, packaging and pricing; development of ancillary programs, promotions and marketing, copywriting, budgeting and sales projections, and strategic planning. List performance increased from $2.7M in 2000 to $8.5M in 2003.

As the higher educational product sales representative for Addison Wesley Longman Pearson, I grew the Austin, TX territory into the company's largest at that time and won awards for acquisition initiatives. Performance: --2000: $2.6M; 1999: $2.2M, Editorial Representative of the Year; 1998: $1.5M, a 22% increase.

Responsible for coordinating marketing materials, brochures, letters, and manuals, and performed market research, and market development. for this manufacturer of industrial machinery looking to expand into the US and other international markets.

Taught Pre-Advanced Placement, Pre-International Baccalaureate, honors, and English reading and writing literacy instruction at Paul Revere Middle School, part of the Houston Independent School District led by then Superintendent, Secretary Rod Paige. I participated in College Board training for Advance Placement, took part in curriculum development teams, and participated in textbook committee work by providing analysis and content correlations tied to state based reading and literacy initiatives. Certified in Texas to teach 6th-12th grade English language arts.