I’m a Marketing professional with over 15 years’ experience developing and executing strategies that enhance the brand and customer experience. Expertise in sales & marketing, brand awareness, program planning, event management and public relations initiatives that achieve revenue and ROI goals.In my current role at Origence, I am responsible for the marketing strategy, planning, and management of advertising (both national and regional), direct marketing, digital marketing, inbound /outbound marketing, product marketing, acquisition & demand generation, sales enablement as well as other types of marketing to accelerate market awareness, growth, and engagement across multiple verticals.Key Strengths:• Collaborating with business partners to develop and implement marketing strategies that achieve revenue goals. • Measuring, tracking and improving the customer experience.• Identifying opportunities to improve processes and minimize costs.Selected Accomplishments: • Achieved a ROI of $3.3 million through the implementation of a new lead generation strategy. • Developed value added event content and platforms that improved Client Satisfaction ratings to 4.6 out of 5.0.• Attained an annual savings of $400k through the implementation of companywide travel system.• 2016 Presidential Award Winner: Recognized out of 2000 employees for significant contributions and impact. • 2018 CMO Content Marketer of the YearAdditionally, I’m recognized for my expertise in forging partnerships with colleagues that drive significant value and growth.Core Expertise:B2B Marketing Strategy | Business Planning & Development | Vendor/Agency Management | P&L Management | Event Management | Brand Messaging | Content Development | CRM | Campaign Management | Voice of the Customer | Communication Strategy/PR | Budget Management | Demand/Lead Generation | Benchmarking | Metrics | Analysis | Data Analytics"I create unique experiences through different marketing channels that engage and ignite consumers"
Listed skills include Event Management, Marketing, Public Relations, Event Planning, and 41 others.