Erika Kanaval Email & Phone Number

-Manage media strategy, budgets, campaign execution and reporting for portfolio of clients ranging from CPG, Senior Living, Energy Sector and Gaming brands. -Media types include linear TV, broadcast radio, streaming audio, print, OOH, sponsorships/partnerships, paid search, paid social, programmatic display/OLV/OOH, CTV/OTV.

-Managed media strategy, budgets, campaign execution and reporting for portfolio of clients ranging from CPG, Non-Profit and Senior Living brands. -Media types include linear TV, broadcast radio, streaming audio, print, OOH, sponsorships/partnerships, paid search, paid social, programmatic display/OLV/OOH, CTV/OTV.

-Part of the marketing leadership team directly overseeing Brand, Sponsorships and local Dealership marketing. Collaborating closely with Directors of Content, Social Media, Digital Marketing and VP of Marketing. Managing brand standards across all channels, translating national campaigns and initiatives to local dealership marketing campaigns.-Led the traditional marketing team for local dealership marketing. Overseeing all linear TV, Radio, OOH, Print, Sponsorships & Trade Show placements & budgets for over 180+ RV dealerships. Communicated all internal marketing communications to the dealership field team. Managing a team of marketing managers, coordinators and media buyer. Collaborated with the Director of Digital marketing to execute digital performance marketing campaigns. -Agency/Vendor Relations: Managed relationships including RFPs, SOW, contract review & negotiations. -Market Research: Performed market research & analysis for local RV de-alership marketing. Applying insights to marketing strategy, media planning and campaign execution. -Acquisitions: Part of the acquisition team, communicating all necessary details to the marketing department for on-boarding new RV dealerships. Created & implemented the integrated marketing strategy for new build & acquired RV dealerships. Managing timelines & campaign launch schedules for traditional & digital marketing teams. -National Sponsorships: Managed national sponsorship/partnership programs, working with CEO and COO to evaluate and execute on all national programs. Including contract review/negotiations, budgeting, brand placement, creative deliverables,sweepstakes, on-site activation, sponsorship KPIs, performance and ROI. Managed all internal communications regarding sponsorships, included roll out, company activation & performance recap for executive leadership team. Sponsorships included Major League Baseball, NASCAR, NHRA, Camping World Stadium, Make-A-Wish Foundation and more.

-Brand Messaging: shifted marketing strategy from individual local market campaigns to a cohesive national marketing campaign strategy. Reducing department workload and strengthening brand messaging. -Lifecycle Marketing: Transitioned local dealership marketing strategy to customer lifecycle triggered marketing campaigns with keystone events. -Direct Response Marketing: planned direct response campaigns to support keystone events at RV dealerships. From content creation, copywriting, creative direction and media strategy across traditional and digital media channels. -Retail Events: Planned all events from ideation, budget and implementation. Managing event calendar and marketing campaign integration. Coordinating across multiple departments to identify appropriate inventory and offers based on seasonality. Including on-site activities from product presentations/demonstrations, food, entertainment and retail signage. -Retail Signage: Managed monthly dealership sign kit program collaborating across buying and inventory teams to collect monthly/quarterly offers, providing creative direction, coordinating production and field roll out/implementation. -National Sponsorships: Partnered closely with COO and CEO to evaluate national sponsorship opportunities, understanding which partnerships would further the brand positioning in the marketplace and achieve company goals. Sponsorships/Partnerships: Major League Baseball, NASCAR, NHRA, Camping World Stadium, HGTV Dream Home Giveaway, Maui Invitational, Empire Classic, Just Keep Livin’ Foundation, Texas Kick-off, Las Vegas Kick-Off Classic, Make-A-Wish Foundation, World Central Kitchen and more. -Sweepstakes: Oversaw all local, regional and national sweepstakes promotions. Partnering with an outside agency and internal legal team to ensure legal compliance, execution and fulfillment. Highlights include the “Hit it Here” sweepstakes with Major League Baseball, the “RV Nationals” sweepstakes with NHRA and more).

-Oversaw the regional advertising budgets and media strategy for integrated marketing campaigns in the north & east regions of the RV dealer network, totaling over 50 RV dealerships. Directly managed a team of account managers & coordinators executing traditional and digital campaigns. -Part of SalesForce Marketing Cloud integration and team on-boarding. Collaborating with sales leadership to establish first lifecycle marketing campaign launch and customer journeys. -Brand Standards: In preparation for IPO implemented brand standards across 140+ RV dealership locations. -Team Growth: Part of leadership team during Gander Mountain acquisition, integrating marketing teams & consolidating roles. Established specialized teams within department to diversify workload & experience. Leading the events/sponsorship team & compliance team. -Trade Shows: as lead of the events/sponsorship team, oversaw show planning and strategy creating trade show best practices, branded signage kits, event set up/tear down guides, performance evaluation, sales team spiffs and apparel and promo giveaways leading to smooth execution of over 60+ trade shows a year nationwide. -Local Sponsorships: Established local sponsorship process from proposal review, contract negotiations, coordinating deliverables, to execution & evaluation. Partnering in the local dealership markets with race tracks, sports leagues, minor league sports teams, concert/event venues & local festivals. Creating visibility across all local level sponsorships, consistency in deliverables & brand positioning in the marketplace. -Marketing Compliance: As team lead on marketing compliance, created processes & open discussions with legal, risk management, accounting and inventory departments to ensure proper compliance across all dealership marketing materials, contracts & promotions. These relationships & processes led to more streamlined communications, reduced risk & improved team performance.

-Created the account team on-boarding & training process for the marketing department. -Responsible for hiring & training 8 new account coordinators & managers in less than a year, mentoring their career growth within the department & company at large. -Scaled department processes as company needs changed with rapid growth & acquisition. -Directly oversaw all traditional local advertising & marketing for 15+ RV Dealerships, while also overseeing regional account management teams & their direct accounts. -Implemented consistent brand messaging in marketing campaigns at a local, regional & national level.

-Managed the local advertising budgets for 20 dealership locations across multiple regions. -Supporting event marketing promotions with local media buys (TV & Radio), direct mail & print publications, email campaigns, on-site activation & vendor coordination. -Managed all field communication to RV dealership accounts, vendor negotiations, legal compliance & invoice reconciliation.-Oversaw dealership participation in trade shows, show planning, display signage, promotional giveaways, traveling to set up show displays & maintain displays throughout event. -Assisted VP of Marketing on national sponsorships, executing creative deliverables, trafficking and sponsorship coordination. Sponsorships included NASCAR, NASCAR Camping World Truck Series, Camping World Tim McGraw Concert Giveaway and more.

-Assisted on the local advertising campaigns for 40+ RV dealership locations across various advertising mediums including direct mail, print ads, radio, TV & email campaigns. -Responsibilities included content creation, creative direction, copy writing, proof reading, invoice reconciliation & client communication. -Assisted the marketing acquisition team for onboarding new dealership locations, brand compliance & marketing integration.

Lincolnshire, Illinois, United States

-Assisting in operations, internal communications, marketing and brand strategy, retail store sets, product packaging and innovation for over 20 brands spanning B2B, B2C and CPG. -Oversaw all brand and media strategy for the businesses, from strategy and evaluation of media mix, implementation and reporting. Including paid and earned media. -Served as brand and marketing consultant on Seasons 1, 2 & 3 of CNBC's The Profit unscripted reality TV show. Advising and executing on brand, marketing, e-commerce, packaging, retail store sets and customer lifecycle marketing. -Built out the Marcus Lemonis LLC marketing team, adding a graphic designer, account managers and director to takeover my responsibilities.