Erika Leopardi Email & Phone Number

Florence, Italy Metropolitan Area

Overseeing 15 Retail Direct & 11 Franchise Locations.Retail & Wholesale pop-Ups, events & projects.EMEA, APAC, AMER.

Florence, Tuscany, Italy

• Spearheads all VM strategies for 14 WW Boutiques and 5 outlets, including 3 in Dubai, Istanbul, Paris & Palma de Mallorca. • Collaborated with CEO and Retail Director in new openings: Ponte Vecchio, Piazza della Signoria, Milano.• Created new Visual Guidelines, standardized for the first time procedures across all boutiques. Trained boutique staff of 40 on VM best practices.• Supervise displays and Pop-Ups for bi-annual national and international trade shows: Vincenza Oro, Oro Arezzo, JGT Dubai, Istanbul Jewelry Show & Mipel. •Leads showroom visual concepts, window installations, and collection presentations for the Diffusion Line project in collaboration with a renowned American film studio across 106 multi-brand shops.• Aligned with cross-functional teams (design, marketing, and production) in developing the new brand identity. Oversees packaging, POP materials, and gadgets for a cohesive brand image.

Florencia, Toscana, Italia

• Coordinated VM & product setup for Pitti Uomo Week, Social Media Campaigns (2021), Virtual Tours (2019 – 2022), Condé Nast Traveler, and oversaw daily visual maintenance for Gucci Archetypes Exhibition (lighting, props, graphics, and mannequins.)• Outperformed VM results for Pitti Uomo (June 21) with a 5% increase in MRTW sales.• Guaranteed daily effective communications between VM coordinators, Merchandising team, and Sales Managers over performance targets & commercial decisions for display. • Managed to deliver a monthly average of 15 Gucci Archetypes & Archive guided visits and 80 client meetings in English, Italian, and Spanish while constantly hitting 100% of personal quota.Other responsibilities include:• Prepared books with SKUs for fiscal inventories.• Restructured VM tools stock and ensured effective maintenance and replenishment.• Standardized photobook for daily visual checks. • Evaluated monthly KPIs forecasting trends and product rotation.

Firenze

• Developed 1st On-Boarding guideline based on brand and product knowledge that decreased training time by 25% (2 months into 10 days). • Supervised and scheduled 4 new employees in 2019 with daily productivity reports for Management.• Presented unconventional briefings for the sales team on current retail market conditions.

Florencia Y Alrededores, Italia

• Generated €124k in quarterly sales across all categories (137% of €90k Target).• Coordinated 20 B2Es & B2Cs daily, optimizing order fulfillment in half by focusing on product relocation. • Revamped in-store clienteling campaign, boosting brand engagement by 32% with a specific framework including cold calling.

Caracas, Distrito Federal, Venezuela

• Responsible for the conception, design, and execution of campaigns.• Developed main concepts by creating storyboards and mockups.• Coordinated on-set art direction of photoshoots.• Oversaw editing and post-production phase for photo shootings.

Caracas, Distrito Federal, Venezuela

• Launched hand-crafted jewelry business.• Spearheaded business plan leading to international sales, expanded up to 6 retail partners in Caracas, 1 in Miami, and 1 in Panama City within 18 months (2013). • Designed and distributed 80 Jewelry tool props for retailers with photo guidelines and handover for social media platforms.• Led staff of 3 in the creation customer retention plan. We increased retention to 28% and exceeded the annual quota by 19% over a 6-month plan with a limited budget.

Caracas, Distrito Federal, Venezuela

• Redesigned customer flow & display by adding 3 new hotspots and 1 impulse merchandise fixture, increasing 15% the store conversion rate (19% to 34%).• Forecasted and introduced 2 new product categories by formulating a local competitor's analysis based on sales records, resulting in a revenue increase of 9% in Q1 of 2014.• Streamlined communications with buyers, grew portfolio from 4 to 10 retailers, and landed the largest deal in the company (12.000 pieces for Tiendas Tijerazo in 2016).

Fashion Business

Activities and Societies:Successfully completed Fashion Business Diploma with focus on Merchandising. Coursed: Fashion History The medium.

Fashion Industry Essentials, Parsons X Teenvogue

One-year diploma with Parsons The New School and TeenVogue.

Bachelor'S Degree, Administrative Sciences, 92/100

Summer Course - New York, 4.0 Gpa

Advanced course