Managed designers and artists working in collaboration with Buyers to design and source new products for all 7 brands within the Silver Star Brands Company, in a wide variety of product categories including: Christmas Cards, Stationery, Home, Kitchen, Personalized Gifts, Decor, Children, Apparel, Seasonal & Holiday, Health & Wellness, Cosmetics, Beauty, and Pets.Designed and commissioned proprietary artwork for product development that differentiated our brands from the competition within the General Merchandise and Health & Wellness markets. Utilized digital design software as well has free-hand painting and illustration to create designs that are relatable and attractive to the unique aesthetics of each brands’ consumer demographic.Engaged directly with manufacturers delivering production-ready files and monitored and revised prototypes until high-quality results are achieved. Strategized and developed proprietary brand identities for expansions in the health and wellness, beauty, home, and gifts categories. Designed the assets and supportive branding collateral including logos, graphics, product labels and packaging for private label and proprietary products.Championed brand authenticity and consistency across all marketing channels.

Designed exclusive products for Exposures brand, with an emphasis in the categories of Christmas Cards, Customized Photo Products, Stationery, and Holiday Decor.Managed the Christmas card category from beginning to end, including product design and production, sourcing and analytics, and styling and creative direction for photography. Average annual sales revenue of approximately $3 million.Attended press checks and managed print production with external print houses and manufacturers.Key player in the planning and implementation of the photo editing & personalization preview technology for the Exposures website.

Assisted Buyer in the design, development, and sampling of new merchandise for the Exposures brand. Worked with the Buyer and manufacturers to source new products and negotiate costs that maximize profitability.Collected and processed new product and vendor information to ensure compliance and quality standards.Organized samples for the photography studio and provided item details to copywriters.Proofed catalog and website copy, and audited item set up and functionality after product launch.