Erika María Herrera Blanco Email and Phone Number

Responsibilities: Social Media Coordination, Aligned Magazine Content to Social Media and Campaigns in progress, editorial notes, Influencers, sale of paid content in organic Social Media and paid media, Reporting of social networks and mail (KPIS, Sentiment and complaints), Coordination of 3 agencies(Organic Social Media, Paid Media and Influencers.Achievements: Good synergy with agencies for the correct execution and monitoring of campaigns in digital media, reduction of time for execution of campaigns, performance increase in campaigns, higher content sales Paid on Organic Social Media and Paid Media, Activity Tracking for the influencers.

Responsibilities: Execution of content proposals with internal teams, management of social media channels, ads in digital formats, editing of digital material, community account management, generation of creative strategies, coordination and implementation of internal processes, monthly, weekly and annual (insights report social media and KPI's), creation of benchmarks, creation of formats for rental and sale of real estate, website edition, management of easy broker, design of formats and folders for rental and sale, management and design of presentations of projects in Mérida.Achievements: Correct management of social networks, creation and publication of calendars in a timely manner, weekly, monthly and quarterly reports, preparation of dashboards for the correct evaluation of benchmarks and strategic decision making, creation of formats for renting and selling real estate, Website editing, easy broker management, correct management and design of project presentations in CDMX, Yucatán and Querétaro.

Responsible for managing communication in social media (LinkedIn, Facebook, YouTube and Instagram), and acting as auditor of the company in digital media, in charge of maintaining and increasing the number of followers and interactions in social media, as well as managing sponsored ads and performance measurement, with the goal of creating a subscriber database. Responsible for optimizing the SEO of the group's sites, maintaining a constant measurement of the contents in order to improve the CRO. Co-responsible for measuring the performance of SEM campaigns and managing remarketing campaigns, measuring the budget and monitoring the impact of the campaigns. Responsible for executing the email marketing campaigns for new customer and recurrent customers, Up-cross sell to other workloads, analyze the impact of the campaigns, manage the databases and follow up on event invitations. Responsible for being a support area for demand generation activities when the marketing management requests it.Achievements: Correct management of social networks, creation and publication of calendars in a timely manner, biweekly, monthly and quarterly reports, preparation of dashboards for the correct evaluation of benchmarks and strategic decision making. Increase in visits and customers on the website, since the SEO and google ADS campaigns were carried out correctly.

Responsibilities: Customer service, internal affairs solution, daily sales report, waiter sales report, bowling alley supervision, purchases, employee management, supplier relations, event management and promotion creation, inventory management.Achievements: Sales growth due to new promotions, improvements in sales service, inventory times, increase in the number of events per month.

Responsibilities: Creation of invoices in SAP, file management, editing and creation of clients in SAP.Achievements: Completion of work in a timely manner.

Responsibilities: Execution of content proposals with internal teams and ARTIFICIAL clients (community manager, media and new businesses), management of social media channels, advertisements in digital formats, account CM, coverage and management of events involving the client, generation of creative strategies for clients, coordination and implementation of internal processes for ARTificial, monthly, weekly and annual reports of the accounts, creation of benchmarks.Achievements: Correct management of 5 accounts (Britax, Bath & body Works, Kate Spade, Amazing, Crate & Barrel), creation and publication of calendars in a timely manner, weekly, monthly and quarterly reports, preparation of dashboards by brand for evaluation of benchmarks and reports, coverage of special events for each of the brands.