Erika Melli Email & Phone Number

São Paulo, Brasil

cybersegurança entre outros

São Paulo, Brasil

São Paulo

● Expertise in the strategies planning and guidelines management for the commercialization of telecom and IT services (SDWAN, data network, Cloud, voice, and mobility), aiming to achieve the company's objective and increase market share.● Responsible for people management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Conducting the opportunities’ survey, preparation of proposals and projects in collaboration with engineering, aiming at maintaining monthly revenue and strengthening the general relationship.● Large accounts management, customer service and relationship, focusing on the experience and success of the service provided.● Follow-up of the processing conveyor belt to identify offenders of breakage, backlog and pending issues that may prevent the sale from being made.● Working in the offer of customized and personalized plans to the customer according to the demand and profile presented.● Analysis, planning and execution of sales activities to achieve and exceed the established results.● Preparation of management reports, monitoring of performance indicators and provision of subsidies to support strategic decision-making. Main clients: Magazine Luiza, Walmart/WMB, Record, BASF, among others. Key achievements: (1) 120% of sales targets. (2) 30% increase in annual revenue. (3) Maximum score in NPS survey.

São Paulo

● Engaged in the business area, ensuring that all activities are carried out in accordance with the policies established by Telefónica Vivo and aligned with the business strategy. ● Responsible for the comprehensive commercialization of all telecommunications services, including data network, voice, data center and mobile, with a focus on identifying business opportunities and maximizing sales.● Innovative strategies development and implementation to improve the quality and customization of the offered services.● Active participation in the identification and use of business opportunities, conducting feasibility analysis and preparing competitive commercial proposals.● Conducting ongoing market and competitor analysis to identify trends and adjust business strategies as needed.● Management of large accounts, including establishing and maintaining strong relationships with customers, ensuring exceptional customer service, and seeking solutions to their needs.● Preparation of management reports and monitoring of KPIs, presenting results to senior management to support strategic decision-making.Main clients: Hospital Sírio Libanês, Hospital Beneficência Portuguesa, Della via Pneus, Grupo Intercontinental, Grupo Estanplaza, among others.Key achievemenst: Achievement of sales and revenue targets by 100%.

Sao Paulo

● Working in the marketing department, developing, and supporting the connection between strategy, performance, actions, and market for the company's priority fronts.● Responsible for the cost analysis and revenue related to products and special projects, providing insights for strategic decision-making in the sales department.● Conducting net present value (NPV) analysis and best business practice studies, aiming to increase efficiency and return on investment in product sales.● Engaged in the tariff evaluation and in meeting the requests for special prices of the sales management, ensuring the competitiveness and profitability of the business.● Active participation in the development and implementation of online and offline sales campaigns, in collaboration with internal teams and external agencies, to boost the company's commercial performance.● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making.Key Clients: Business managers from the board of directors of large accounts.Main results: Preparation of commercial proposals for business teams, cost analysis and technical visits.

● Working with customer portfolio and the relationship management.● Responsible for team management, including recruitment, training and employee development aiming at high performance and operational efficiency.● Management and follow-up of orders to ensure compliance with company guidelines and quality delivery to the end customer, including conducting strategic negotiations with customers.● Continuous analysis of market, competition, and trends, providing insights for adjustments in sales and marketing strategies.● Development and implementation of sales and marketing strategies to maximize business opportunities and increase market share.● Interface and collaboration with other areas of the company to ensure the processes’ integration and maximization of results.● Preparation of management reports, performance indicators (KPIs) and executive presentations to senior management.Main clients: Nike, McDonald's and Tok Stok.Key achievements: (1) Implementation of Embratel technology in basic telephony (DDR, DDD and DDI) and advanced telephony (0800, 0300, videoconferencing, direct telephony in digital network), data (Frame-Relay, Clear Channel Dedicated Circuits), internet (Dial and Dedicated Connection), intranet, hosting, security, and satellite services. (2) Achievement of 100% sales targets and annual increase in revenue of the entire customer portfolio.

● Planning and preparation of commercial proposals, playing a strategic and consultative role in the sale of services, projects, and solutions, aligning with the specific consumer needs.● Management of contracts of different complexity, monitoring the contractual clauses in all its instances (drafting, negotiation, implementation, and monitoring), to ensure compliance in the processes and operational efficiency.● Conducting technical and economic feasibility analysis, to ensure the adequacy to the client's needs and the company's objectives.● Participation in international trips to participate in sales and project training, seeking to improve the team's skills and expand knowledge about the global market.● services execution, and customer satisfaction management, both in the pre-sales and after-sales periods.● Preparation of reports and control sheets. Main clients: Natura and O Boticário. Key achievements: (1) Achievement of sales targets by 100%. (2) Annual revenue increase for the entire portfolio.

Graduate Degree, Telecommunications Management

Undergraduate Degree, Chemical Engineering