Erika Mitchell Email & Phone Number

Maple Valley, Wa, Us

Bellevue, Washington, United States

• Write compelling customer stories that tell the story of what Salesforce's customers were able to accomplish with our products.• Serve as editorial lead for the team's writers to ensure all drafts effectively tell the story and reflect the Salesforce brand.

Redmond, Washington, United States

• Advised on copy strategy and narrative for major Microsoft Security moments.• Collaborated with creative agencies and cross-functional stakeholders to ensure that copy was technically correct, accurate to the product, and aligned with Microsoft voice.• Crafted high-performing home page, email, social, and e-book copy that helped drive positive outcomes for stakeholders.• Conducted user testing research to provide data-driven writing recommendations.• Managed a team of vendor writers.• Led communications for the disAbility in Marketing community of 300+ members and allies.

Bellevue, Washington, United States

• Strategized and edited documents for executive and S-Team review.• Developed and delivered curriculum for writing workshops.• Wrote an extensive style guide for the Worldwide Consumer Finance organization.• Built mechanisms to measure quantifiable progress toward writing goals.• Launched scalable writing resource to solve recurring org-wide pain points.

Seattle, Washington, United States

• Wrote and edited everything from company-wide emails to executive documents.• Established an editorial program for the organization’s customer-facing content.• Conducted UX research and used data to refine content strategies.• Evangelized user testing results to gain org-wide alignment on content recommendations.• Led and developed writing workshops for the IT Services content team. • Wrote the extensive IT Services style guide.

Seattle, Wa

· Developed creative strategy, positioning, and content for IT Services.· Enforced copy guidelines and ensured outgoing content met high quality standards.· Revised, edited, and supported email and content campaigns.· Tested copy to improve conversion, engagement, and positioning.· Partnered with stakeholders to build more efficient processes.· Built out a style guide and worked with stakeholders to develop a standardized approach to content campaigns.

Redmond, Wa

• Wrote product pages, SEO pages, nurture emails, registration pages, and e-books promoting cloud business applications.• Conducted user testing to research content best practices.• Edited agency deliverables to ensure all copy adhered to brand voice and style.

Greater Seattle Area

• Wrote and promoted four novels for this publisher. I also had two short stories published for different publishers.• Hired as a featured speaker by the King County Library System, Pacific Northwest Writers Association, and Northwest University.

Kirkland, Wa

• Developed and delivered editorial calendar and marketing campaigns.• Launched and ran the company's social media channels and blog.• Established the company’s voice and wrote all website and social media content.• Crafted and delivered company’s cross-channel content strategy.• Handled the company's accounts receivable.

Curated the content and voice of this short-lived offshoot of the immensely popular Offbeat Bride website. Provided Google Analytics-based marketing recommendations, increased site traffic and user engagement using social media and targeted posts to adhere to the style guide of the Offbeat Empire brand, and selected and edited guest posts.

Produced and solicited content for Qvisory’s work-centered blog. Established the voice and direction of the blog. Set and maintained a content calendar. Developed educational materials for the website and enhanced brand perception via networking and cross-promotion. Increased online traffic by 150% in the first six months, and assisted in reporting and testing bugs for developers of the proprietary CMS.

I was responsible for recruiting both technical and non-technical employees.

I was a receptionist, filing guru, and customer service representative.