Erika Pacini

Erika Pacini Email and Phone Number

Head of Digital and E-Commerce Marketing - Mimi Haircare for Kids @ Davie Group
Brisbane, QLD, AU
Erika Pacini's Location
Brisbane City, Queensland, Australia, Australia
Erika Pacini's Contact Details
About Erika Pacini

Erika Pacini is a Head of Digital and E-Commerce Marketing - Mimi Haircare for Kids at Davie Group. She possess expertise in marketing, marketing communications, social media marketing, marketing strategy, social media and 14 more skills. Colleagues describe her as "Erika was a Research Consultant when I worked at the ACRS from 2009 to 2013 and we worked together on numerous projects on a daily basis. During that time, she demonstrated her skills in both qualitative and quantitative research, as well as her impressive marketing communication and event management capabilities. Erika was also a valuable contributor to writing reports and monthly publications. While working at the ACRS, Erika completed her Honours degree, demonstrating her time management and organisational abilities.Her dedication and positive attitude made her an integral part of the ACRS team."

Erika Pacini's Current Company Details
Davie Group

Davie Group

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Head of Digital and E-Commerce Marketing - Mimi Haircare for Kids
Brisbane, QLD, AU
Website:
davies-group.com/solutions/insurance
Employees:
66
Erika Pacini Work Experience Details
  • Davie Group
    Head Of Digital And E-Commerce Marketing - Mimi Haircare For Kids
    Davie Group
    Brisbane, Qld, Au
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  • Davie Group
    Head Of Marketing
    Davie Group Feb 2023 - Present
    Brisbane, Queensland, Australia
    I lead the marketing at the second largest brand in the Group, an 8-figure e-commerce business. My role reports to the founder of the Davie Group.Branding, Email, SMS, Social Media Organic (Facebook, Insta, TikTok), Meta Ads, SEO, Google Ads, Amazon Ads & A+ Content, CRO, Product Development, Affiliate Marketing, Design (Basic Photoshop, Canva), Copywriting, Website Optimisation, Loyalty, Print & Digital Collateral, PR and Photo & Video Production.
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  • Davie Group
    Marketing Manager
    Davie Group Jul 2021 - Feb 2023
    Melbourne / Brisbane
    Davie Group is one of Australia’s fastest growing e-commerce companies, operating in 10 countries and four continents and selling products across clothing, health & wellness, pet care, outdoor adventure goods and beauty.
  • Deliciou
    Brand Manager
    Deliciou Feb 2020 - Jul 2021
    Melbourne, Australia
    Deliciou is an Australian owned and operated FMCG e-commerce company selling plant-based food to over 30 countries with operations in the US, Europe and UK. Deliciou is also sold in various grocery stores including Coles, Woolworths and Whole Foods.I joined Deliciou as the third hire and saw tremendous growth within the business as it grew from a start-up to a scale-up. My role as Brand Manager was responsible for product photography, video production, social media, content, branding, digital and print collateral, copywriting, packaging design, Facebook ads and email communications.
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  • Crown Resorts
    Marketing Manager - Leisure
    Crown Resorts Feb 2017 - Feb 2020
    Melbourne, Australia
    As the Marketing Manager for the Leisure portfolio my role managed marketing strategy, campaign development and branding for the following business areas:Hotels: 6 award winning luxury hotels across Melbourne and PerthSpas: Two luxury day spas across Melbourne and PerthCrown Gifts: Online and physical stores selling Crown gift cards and at home products across Melbourne and PerthEvents and Conferences: 20 event and conference venues across Melbourne and PerthWeddings: Promoting Crown Weddings across Melbourne and Perth including development of a new venue in Melbourne, Crown AviaryThe Palms: Promoting ticketed shows at the state of the art cabaret style theatre in Melbourne
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  • Crown Resorts
    Group Marketing Executive - Non Gaming
    Crown Resorts Aug 2016 - Feb 2017
    Melbourne, Australia
    Multi-channel campaign development and execution, branding, ATL and BTL marketing for the following business areas:Group (Melbourne and Perth properties)- Hotels- Spas- Events & Conferences- Crown GiftsMelbourne- Retail- Nightclubs- Restaurants
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  • Crown Resorts
    Marketing Executive - Gaming
    Crown Resorts Jan 2015 - Jul 2016
    Melbourne, Australia
    Managing the end-to-end execution of promotions and campaigns within set timeframes and budgets for a multi-million dollar gaming portfolio.
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  • Monash University
    Research Consultant/Marketing, Events & Insights Manager - Australian Centre For Retail Studies
    Monash University Sep 2011 - Dec 2014
    Melbourne, Australia
    In addition to the Marketing, Events and Insights Manager role, I also worked as a Research Consultant at ACRS (Monash University).
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  • Aacs (Australasian Association Of Convenience Stores)
    Consultant
    Aacs (Australasian Association Of Convenience Stores) Dec 2011 - Aug 2012
    Communications and Research. Development of member publications, topics included innovation in the convenience sector, supply chain logistics (featured in New Zealand FMCG Magazine) and global convenience trends.
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  • Escalate
    Marketing Intern
    Escalate Jun 2011 - Jul 2011
    Greater New York City Area
    Main project: Coca-Cola Swelter Stopper Campaign- Development of consumer insights related to social media marketing for teens- Research for campaign locations across the United States- Measurement of campaign effectiveness, including onsite survey and social media tracking- Coordinated campaign events, including administration, calendar, talent hiring and logistics- Coordinated post campaign review including development of client reporting and presentations
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Erika Pacini Skills

Marketing Marketing Communications Social Media Marketing Marketing Strategy Social Media Event Management Customer Insight Market Research Strategy Research Qualitative Research Consumer Behaviour Retail Report Writing Quantitative Research Time Management Marketing Research Strategic Financial Planning Fashion Buying

Erika Pacini Education Details

Frequently Asked Questions about Erika Pacini

What company does Erika Pacini work for?

Erika Pacini works for Davie Group

What is Erika Pacini's role at the current company?

Erika Pacini's current role is Head of Digital and E-Commerce Marketing - Mimi Haircare for Kids.

What is Erika Pacini's email address?

Erika Pacini's email address is er****@****.com.au

What schools did Erika Pacini attend?

Erika Pacini attended Monash University, Royal Melbourne Institute Of Technology.

What are some of Erika Pacini's interests?

Erika Pacini has interest in Civil Rights And Social Action.

What skills is Erika Pacini known for?

Erika Pacini has skills like Marketing, Marketing Communications, Social Media Marketing, Marketing Strategy, Social Media, Event Management, Customer Insight, Market Research, Strategy, Research, Qualitative Research, Consumer Behaviour.

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