Erika Sava Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Shenzhen, Guangdong, China

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Promoted to Director, leading the international markets, reporting directly to the VP Global Marketing. - 38% company revenue growth in 2019, +50% YoY on international markets- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Influences present and future… Show more ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Promoted to Director, leading the international markets, reporting directly to the VP Global Marketing. - 38% company revenue growth in 2019, +50% YoY on international markets- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Influences present and future products by determining and evaluating current and future market trends.- Communicated and leverage headquarter’ s marketing plans and directions in various regions, localize strategy and partnerships for offline and digital channels. - Improving our digital strategy finding new opportunities, global partnerships and new media and marketing solutions. - Strong collaboration with our top retailers, best in class trade marketing execution. - Maintains marketing staff job results by counseling and disciplining employees and planning, monitoring, and appraising job performance. Show less

Shenzhen City, China

Promoted to Regional Manager, leading international markets EMEA (UK, Germany, Benelux, France, Italy, Spain, South Africa), APAC (Australia, New Zealand and China), reporting directly to the Global Marketing Director. - Completed set up of 4 new direct markets in Europe in 12 months by finalizing long term agreement with media and PR agencies and by creating and handling brand and media strategy processes including creative content localization, media, digital and PR long term… Show more Promoted to Regional Manager, leading international markets EMEA (UK, Germany, Benelux, France, Italy, Spain, South Africa), APAC (Australia, New Zealand and China), reporting directly to the Global Marketing Director. - Completed set up of 4 new direct markets in Europe in 12 months by finalizing long term agreement with media and PR agencies and by creating and handling brand and media strategy processes including creative content localization, media, digital and PR long term plans- Growth the international team from 2 to 5 people- Implemented and executed regional marketing strategies, and lead the marketing teams to drive to business results- Responsible for budget setting and optimization of the campaigns to improve the business growth and ROI. - Took lead of advertising and media campaigns, both online and offline, and own the relationship with stakeholders- Responsible for leading and managing Trade PR and Consumer PR activation: creating PR briefs and publicity strategy to support marketing campaigns across multiple language & content. - Working close to our retailers to create co-branded campaigns, instore event, digital partnership. - Managing annual branding research to monitor the awareness of our top 3 brands across EMEA and APAC. Show less

Shenzhen City, China

Moved to China for a new international challenge, I found in Zuru the opportunity to move from a media agency to a company's side.Responsible for local international markets (UK, Australia, New Zealand), leading all the media and communication processes:- Managed International markets (UK, Australia, New Zealand) across all the media and communication processes: Plan and delivered marketing strategies (digital, TV, PR) for all brands - Lead relationships with media agencies, PR… Show more Moved to China for a new international challenge, I found in Zuru the opportunity to move from a media agency to a company's side.Responsible for local international markets (UK, Australia, New Zealand), leading all the media and communication processes:- Managed International markets (UK, Australia, New Zealand) across all the media and communication processes: Plan and delivered marketing strategies (digital, TV, PR) for all brands - Lead relationships with media agencies, PR firms and media owners across markets- Developed full media and PR campaign processes across sales, brand and product- Set up marketing budgets across markets- Lead campaigns and monitored results in order to reach and optimize KPIs Show less

Turin Area, Italy

RCS is one of the world’s major multimedia publishing groups. RCS success is built on our high-quality publishing brands, as well as on the ability to develop and enhance iconic events and sporting formats, and to exploit the potential for synergies and international expansion deriving from our multilingual and multi-country organisation, serving a total audience of over 30 million people. I was client lead for key international client accounts: FCA Group (automotive), Lavazza (food and… Show more RCS is one of the world’s major multimedia publishing groups. RCS success is built on our high-quality publishing brands, as well as on the ability to develop and enhance iconic events and sporting formats, and to exploit the potential for synergies and international expansion deriving from our multilingual and multi-country organisation, serving a total audience of over 30 million people. I was client lead for key international client accounts: FCA Group (automotive), Lavazza (food and beverage), Ferrero (food and beverage), L’Oreal Paris (fashion/beauty), Telecom Italia (telecommunications).Planned and executed integrated branded projects (sponsorship, events, native advertising) on RCS platformsCreated multiple opportunities throughout entire business cycle, working with cross-functional teams (editors, media agencies, and creative agencies) Show less

Turin Area, Italy

Maxus and MEC are the actual Wakemaker, all part of Group M. GroupM is the world’s leading media investment company responsible for more than $50M in annual media investment through all its agencies I was Digital lead for FCA Group (Automotive) reporting into the Head of Digital, responsible for the digital team, annual budget and digital strategy across all the channels (display, video, performance campaigns)

Torino, Italia

Managed traditional offline and online media plans for Lancia and Alfa Romeo (FCA Group – automotive industry)

Torino

Internship – working with Telcom Unit (top spender in the Italian advertising market) - Monitor and generate competitor reports using industry tools - Management of all bookings and billings across each channel- Plan and lead basic campaigns- Reporting on campaign performance across offline channels

Laurea Specialistica, Comunicazione D’Impresa Per Le Istituzioni, 107/110

Scienze Della Comunicazione, Scienze Della Comunicazione, 105/110