Erika Warren Email & Phone Number

Chicago, Il, Us

Saving lives through medical literacy and clinical support tools for provider and patients.

Advisor and consultant focused on product and growth strategies. Currently advising e-commerce, consumer subscription, and B2B SAS businesses with a mission / impact focus (Bcorps).

San Francisco, Ca, Us

As an EIR at Reforge, I work with members to teach frontier topics to product and marketing top performers. The EIR role is thoughtfully designed for executives transitioning between jobs. The role provides the time to synthesize everything we learned on the job, and to teach others, while saving space to decompress and find the next right role.

San Francisco, Ca, Us

Building more participatory, responsive and informed democracies by empowering people to start and win campaigns across the world. I oversee a 30 person org encompassing Product Management, Growth, Design, Research & Analytics functions.

San Francisco, Ca, Us

Led product, marketing and North American campaigns teams chartered with growing global change via modern petitioning and enabling community activism at scale.

Chicago, Il, Us

Consulting on product strategy, delivery, and organization design.

Seattle, Wa, Us

Consulting on growth initiatives, including referrals, upcycling, and community engagement.

Chicago, Il, Us

Chicago, Il, Us

Wyzant for Higher Ed is a business line that allows Institutions and other Higher Ed companies to offer superior tutoring support and online learning environments to their customers. I oversee this business line.Responsibilities include:* Meeting institutional partnership growth targets* Managing client services team and partner retention * Overseeing product and engineering initiatives for institutional clients * Building the best student and tutor experience for all partners * Managing operating budget and PnL

Chicago, Il, Us

As VP of Product, I work alongside great people who build and design product experiences for over 65,000 tutors and millions of students who rely on our marketplace to teach and learn from one another. Our products include the Wyzant Online Learning Tool, mobile apps, and website. Our Support team is another important part of our customer's experience. I also oversee and manage this team.Product Team Responsibilities include:* Manage a cross-functional product team of 12, comprised of product managers, designers, user researchers, and product analysts. * Oversee development of product roadmaps aimed to alleviate user pain points, help tutors focus on teaching, and ultimately drive business KPIs (improve conversion, retention, engagement)* Prioritize engineering initiatives and evaluate "build vs. buy" scenarios for when to use 3rd party tools * Lead trimester company planning process and set company-level goals and KPIs * Monitor and track all customer lifecycle data and cohorts* Develop tutor and student personas * Oversee research and user testing function within company Operations & Support Responsibilities Include:* Manage a cross-functional team of 35, including content writers, support representatives, managers, trainers, and analysts* Drive operational efficiencies by rethinking processes and workflows so that department staffing does not scale linearly with business growth* Institute individual support rep performance metrics and benchmarks, and department performance analytics* Automate manual tasks by implementing 3rd party tools and software * Re-org the department to focus on the customer and drive improved satisfaction metrics, while surfacing key customer insights back to the product teams, closing the feedback loop

Chicago, Il, Us

As Director of Product, I lead a team of product managers and designers, reporting to the CEO. Responsibilities include:* Manage a cross-functional team of 12, including product managers and designers* Oversee roadmap development that drives the company's business goals * Represent the voice of our customers in everything we do

Chicago, Il, Us

Joined Wyzant to build out a product function within the company. Started as an individual contributor, responsible for student-facing products. As one of the first product hires, I helped the engineering team transition from kanban development and learn other agile and scrum practices, as well as the value of the product function.Responsibilities include:* roadmap development* sprint planning, grooming, backlog maintenance * wireframing, user stories, writing requirements* user research * data analysis and KPI monitoring

Chicago, Illinois, Us

I develop and manage product roadmaps for GrubHub's diner-facing technologies - including its website, iPhone app, Android app, mobile website, and tablet platforms. While the scope is large, it allows me to think holistically about the diner experience and inform product improvements across all interfaces. I have a strong bias towards action, which manifests through iterative development, A/B testing, and learning by doing.At GrubHub, our technology team believes in agile development practices, which means I am constantly collaborating with a fantastic team of engineers, business analysts, designers and other stakeholders to deliver superior user experience.

Chicago, Illinois, Us

Marketing Engagement Manager at GrubHub is half CRM, half consumer insights, and a pinch of product marketing. In this role, I spent a lot of time getting to know what makes a GrubHub diner tick - everything from demographics, psychographics, ordering behaviors, and most importantly, pain points. With this knowledge, I worked with a cross-functional team to design, implement, and manage a turn-key loyalty program, Yummy Rummy, recognized in the industry for its mix of gamification and behavioral economics. I'm proud of Yummy Rummy not only because of its success in driving positive business metrics to GrubHub, but also for the customer affinity it created. In addition to these responsibilities, I also operated as the "diner expert" for all departments. I created diner personas through data mining and contextual research, which enabled targeted marketing campaigns and product personalization. When GrubHub acquired competitor Campusfood in 2011, I organized the diner migration to GrubHub and sunsetted the Foodie Points loyalty program, while surpassing internal retention goals.

As an MBA intern, I worked with the retail user experience team to better understand the "travel research" purchase path and the role Orbitz plays in the process. I helped identify and QA affiliate partnerships, uncovering an estimated $600k in incremental revenue.

New York, Ny, Us

Managed marketing and development for several Super Premium whiskey brands including Knob Creek, Basil Hayden's, Booker's, Baker's and (ri)1 Rye Whiskey.As the ABM, I managed $10M marketing and development budget and delivered growth goals across seven brands. I oversaw the Knob Creek consumer research, which led to a repositioning and new creative campaign. I also worked with research and development colleagues to envision and launch (ri)1, an ultra-premium whiskey for one of the largest spirits companies in the world, at a time when super and ultra premium spirits were just emerging. I also led a Basil Hayden repositioning launch and market expansion through sales communications, niche program development and execution, delivering 30% growth. We were able to achieve aggressive growth targets through the three full-time and thirty part-time employees I managed, who were responsible for promotions across the US.

New York, Ny, Us

Managed marketing and development for Super Premium Bourbons and Scotches including Knob Creek, Basil Hayden's, Booker's, Baker's, Laphroaig, and Ardmore.While in this position I led the consumer relationship loyalty programs and website development for my brands.

New York, Ny, Us

Worked as part of a functional team to oversee CRM loyalty programs and develop strategic frameworks for brand managers to use to evaluate and leverage their brand programs.

New York, Ny, Us

Managed global marketing budgets across four brands including Maker's Mark, Jim Beam, Laphroaig, and Canadian Club. Acted as a point person for agency partners.

Mba, Entrepreneurship, Strategic Management, Organizational Behavior, Marketing

Bs, Communications, Business