Erika Wolf Email and Phone Number

Launched ecommerce business buying and selling vintage furniture.• Explore flea markets, resale shops, estate sales, thrift shops, garage sales and other community locations to hunt for high quality treasures • Sold 18 of the 21 items posted in 3 months with a 60-70% profit margin• In some cases a 300% markup has been achieved due to low buying cost and high selling price• Clean, paint and refinish items to update the look and increase the selling value of each piece• Launched Instagram social media page and sell directly to followers• Take and post online content including photos, item descriptions and customer communications• Pack, ship and coordinate pickup and delivery of local items as necessary• Cross promote listings on Facebook Marketplace, earning 5-star seller reviews• Earned 2900 organic views 1100 saves on Facebook Marketplace page without paid promotions

Two full year tenures at this luxury fashion retailer in Newport Beach. Work directly with customers to select and purchase high end shoes and clothing. Respond to customers’ requests for help with styling and push sales to increase store revenue.

Led the planning and execution of rebranding efforts and provided marketing guidance to CEO.• Worked on a team of creative professionals to conceptualize new brand identity including colors, slogan, tagline, and creation of content • Revamped website by rewriting all web copy and reorganizing website architecture• Extensively researched and tracked viable leads, referrals and affiliate partners• Created comprehensive media plan and execution timeline